Brenda Santana

Director of Global Strategic Alliances Marketing Programs

Professional Overview
Brenda Santana is an accomplished marketing leader with extensive expertise in global strategic alliance management and program development. As the Director of Global Strategic Alliances Marketing Programs at HP, she spearheads the company's international partnership initiatives, driving innovative marketing campaigns and fostering cross-functional collaboration to deliver impactful business outcomes.

Experience Summary

Current Role
In her current role as the Director of Global Strategic Alliances Marketing Programs at HP, Brenda is responsible for developing and executing comprehensive marketing strategies to support the company's global strategic partnerships. She oversees the creation and implementation of co-branded campaigns, joint go-to-market initiatives, and strategic partner engagement programs, all aimed at strengthening HP's market presence and driving revenue growth. Under Brenda's leadership, the global alliances marketing team has consistently exceeded performance targets and received industry recognition for their innovative and effective campaigns.

Career Progression
Prior to her current role, Brenda held the position of Head of Marketing HP GDL Leadership Council at HP, where she spearheaded the company's regional marketing efforts and drove strategic initiatives to enhance brand visibility and customer engagement in Latin America. She also served as the AMS Marketing Services Center Senior Manager at HP, leading a team of marketing professionals and implementing best-in-class marketing solutions for the company's North American customer base.

Earlier in her career, Brenda worked as a Senior District Sales Manager at BITALAB, where she demonstrated her sales and business development expertise, consistently exceeding revenue targets and building strong customer relationships.

Academic Background
Brenda holds a Bachelor's degree in Business Administration from the University of Guadalajara, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise

• Strategic alliance management

• Global marketing campaign development and execution

• Cross-functional collaboration and team leadership

• Data-driven marketing analytics and performance optimization

• Customer relationship management and stakeholder engagement

Professional Impact
Under Brenda's leadership, the global strategic alliances marketing programs at HP have achieved significant results, including:

• Delivering a 25% year-over-year increase in co-branded campaign revenue

• Securing 10 new strategic partnerships, expanding the company's global footprint

• Enhancing customer satisfaction by 15% through personalized engagement initiatives

• Receiving the "Best Global Alliance Marketing Campaign" award from the International Marketing Association

Conclusion
Brenda Santana is a visionary marketing leader with a proven track record of driving innovative global alliances and delivering measurable business impact. Her deep industry knowledge, strategic thinking, and collaborative approach have made her an invaluable asset to HP, positioning the company for continued success in the highly competitive technology market.