Brendan Dineen

Vice President of Sales and Marketing
Mississauga, Ontario, Canada

Professional Overview

Brendan Dineen is an experienced sales and marketing executive with a proven track record of driving revenue growth and business expansion in the financial services industry. As the Vice President of Sales and Marketing at iA Auto Finance, he leverages his deep domain expertise to lead high-performing teams and implement effective strategies that enhance the company's market position and customer experience.

Experience Summary

Current Role

Brendan has served as the Vice President of Sales and Marketing at iA Auto Finance since 2013. In this role, he is responsible for overseeing the company's sales and marketing functions, including strategic planning, team management, and the development and execution of integrated marketing campaigns. Under his leadership, iA Auto Finance has consistently exceeded its revenue targets and expanded its customer base in the highly competitive automotive financing market.

Career Progression

Prior to his current position, Brendan held various leadership roles in the financial services industry. He served as the Area Manager at Scotiabank from 2003 to 2013, where he successfully guided a team of sales professionals to achieve their sales goals and improve customer satisfaction. Earlier in his career, Brendan was the Area General Manager at AmeriCredit, where he played a pivotal role in the company's expansion and the implementation of innovative sales and marketing strategies.

Academic Background

Brendan holds a Bachelor of Commerce degree from the University of Toronto, where he specialized in Finance and Marketing. His academic achievements include being recognized on the Dean's List for his outstanding academic performance.

Areas of Expertise

• Sales management and team leadership

• Integrated marketing strategy development and execution

• Financial services product marketing and customer engagement

• Automotive industry knowledge and market trends

• Data-driven decision making and performance optimization

Professional Impact

During his tenure at iA Auto Finance, Brendan has spearheaded several key initiatives that have contributed to the company's growth and industry recognition. He led the implementation of a customer-centric marketing campaign that resulted in a 20% increase in lead generation and a 15% improvement in customer satisfaction ratings. Additionally, Brendan has been a frequent speaker at industry conferences, sharing his insights and best practices on sales and marketing strategies in the automotive financing sector.

Conclusion

Brendan Dineen's extensive experience, strategic vision, and strong leadership skills have made him a valuable asset in the financial services industry. As he continues to drive innovation and excellence in his current role at iA Auto Finance, he is poised to further enhance the company's market position and deliver exceptional value to its customers.