Brendan Yong currently serves as Senior Marketing Operations Manager at ADP, a global leader in HR and payroll solutions. Based in Singapore, he is a seasoned marketing operations professional with substantial experience across multiple industries. Brendan specializes in marketing automation, CRM management (notably with HubSpot), and digital marketing training, reflecting a strong operational marketing (MarOps) focus. His role at ADP situates him within the Marketing and Product Development team, which drives the strategic direction and growth of ADP’s innovative HR and payroll solutions.
Brendan holds professional certifications including Project Management Professional (PMP) and Project Management Consultant (PMC). He is also a Certified Duct Tape Consultant (Duct Tape Marketing), Infusionsoft Certified Consultant, and a Certified Scrum Master (Scrum Alliance), demonstrating broad expertise in marketing, project management, and agile methodologies.
Brendan is passionate about marketing operations and marketing automation, actively producing thought leadership content such as articles on improving email open rates, increasing marketing automation effectiveness, and SEO optimization tips. These publications highlight his in-depth knowledge of digital marketing best practices and his commitment to leveraging automation to improve marketing outcomes.
Before his tenure at ADP, Brendan accumulated experience in financial services and currently supports a small sales team focused on lead generation, illustrating his capability in both operational and revenue-generating marketing functions. Additionally, he has contributed to advisory services and financial planning through leadership roles at IAM Advisory Group and SingCapital, indicating versatility beyond pure marketing operations.
Brendan demonstrates technical proficiency with tools for data manipulation and programming basics, such as Python and Pandas DataFrames, which supports advanced data-driven marketing operations.
ADP, Brendan’s employer, is recognized for driving workforce management innovation underpinned by AI-driven insights and deep industry expertise, maintaining a robust market position that benefits from Brendan’s role in strategic marketing operations.
Relevant Professions and Certifications:
- Senior Marketing Operations Manager, ADP Singapore
- PMP (Project Management Professional)
- PMC (Project Management Consultant)
- Certified Duct Tape Consultant (Duct Tape Marketing)
- Infusionsoft Certified Consultant
- Certified Scrum Master (Scrum Alliance)
Core Competencies:
- Marketing Automation & CRM Management (HubSpot)
- Digital Marketing Training & Enablement
- Lead Generation & Sales Team Support
- Data Manipulation and Marketing Analytics (Python, Pandas)
- Advisory Services in Financial Planning
Published Thought Leadership Topics:
- “5 Hacks to Improve Email Open Rates”
- “10 Ways Marketing Automation Increases…”
- “4 ‘On-Page’ Optimization Tips to…”
Geographic and Industry Context:
- Based in Singapore, operating globally
- Extensive marketing operations experience across industries including financial services and HR technology
This profile positions Brendan Yong as a highly capable marketing operations leader, proficient in both strategic and tactical aspects of digital and automation-driven marketing. His multi-disciplinary certifications and experiences across marketing, project management, and financial advisory indicate a value-oriented and analytics-driven approach aligned with ADP’s innovative market leadership in workforce and payroll solutions.
