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Brenna Davis

Brenna Davis


Chief Marketing Officer



Professional Overview
Brenna Davis is a seasoned marketing executive with over a decade of experience driving transformative growth strategies for leading consumer brands. As the Chief Marketing Officer at Aday, she leverages her expertise in digital marketing, product innovation, and data-driven decision-making to propel the company's market position and brand awareness. Additionally, Brenna serves as the Head of Marketing for McCafe at Kraft Heinz, where she spearheads the development and execution of integrated marketing campaigns to enhance the brand's visibility and customer engagement.

Experience Summary

Current Roles
  • Chief Marketing Officer, Aday (Present)

  • Responsible for developing and implementing the company's overall marketing strategy, including branding, digital campaigns, and product launches.

  • Achieved a 25% increase in web traffic and a 15% uplift in e-commerce sales through the deployment of data-driven marketing initiatives.

  • Collaborated cross-functionally to introduce two new product lines, resulting in a 12% expansion of the company's market share.

  • Head of Marketing, McCafe at Kraft Heinz (Present)

  • Spearheads the development and execution of integrated marketing campaigns to enhance brand visibility and customer engagement.

  • Drove a 20% year-over-year increase in McCafe product sales through the launch of a successful digital marketing campaign.

  • Leveraged consumer insights to optimize the company's marketing mix, leading to a 12% improvement in marketing ROI.


Career Progression
  • Product Marketing Summer Intern, Apple (Past)

  • Contributed to the successful launch of a new product line, resulting in a 15% increase in first-year sales.

  • Conducted market research and competitive analysis to inform product positioning and pricing strategies.

  • Analytics Manager, Data Science at Birchbox (Past)

  • Developed predictive models to drive personalized customer recommendations, leading to a 18% uplift in customer lifetime value.

  • Automated the company's reporting and analytics processes, improving operational efficiency by 22%.

  • Senior Analyst at Analysis Group (Past)

  • Provided strategic consulting services to Fortune 500 clients, delivering data-driven insights to support critical business decisions.

  • Recognized for exceptional analytical skills and client-facing abilities, earning a promotion to Senior Analyst within 18 months.


Academic Background
Brenna holds a Bachelor of Science in Marketing from the University of Colorado, Boulder, where she graduated cum laude.

Areas of Expertise
  • Digital marketing strategy and execution

  • Data-driven marketing and consumer insights

  • Product innovation and portfolio optimization

  • Cross-functional collaboration and team leadership

  • Strategic planning and execution


Professional Impact
  • Recipient of the "Rising Marketing Star" award from the American Marketing Association for her work in driving brand growth and customer engagement.

  • Served as a guest lecturer at the University of Colorado's business school, sharing industry insights and best practices with aspiring marketing professionals.

  • Published several articles in leading marketing industry publications, contributing to the broader dialogue on emerging trends and strategies.


Conclusion
Brenna Davis is a dynamic marketing leader with a proven track record of driving transformative growth for consumer brands. Her ability to leverage data-driven insights, foster cross-functional collaboration, and adapt to evolving market dynamics positions her as a valuable asset to any organization seeking to maximize its marketing impact and competitive advantage.