Brenna Fleener

VP Marketing & Ecommerce
Encinitas, California, United States

Professional Overview

Brenna Fleener is an accomplished marketing and ecommerce executive with over a decade of experience driving business growth and digital transformation. As the VP of Marketing & Ecommerce at Pura Vida, she is responsible for leading the company's integrated marketing strategy, optimizing the ecommerce ecosystem, and expanding the brand's global reach.

Experience Summary

Current Role

Brenna currently serves as the VP of Marketing & Ecommerce at Pura Vida, a lifestyle and accessories brand. In this role, she oversees the company's comprehensive marketing efforts, including digital marketing, content creation, brand partnerships, and customer acquisition. Brenna also spearheads the optimization of Pura Vida's ecommerce platform, ensuring seamless user experiences and driving continuous improvement in sales and conversion rates.

Prior to her current position, Brenna held the role of VP of Marketing at Hank, where she successfully implemented data-driven strategies that resulted in a 25% increase in online revenue during her tenure. She has also served as the Senior Director of Marketing at Pattern, a leading ecommerce solutions provider, and the Director of Marketing at Context Travel, a boutique travel company.

Career Progression

Throughout her career, Brenna has distinguished herself as a strategic and innovative marketing leader. She has a proven track record of driving business growth, leveraging emerging technologies, and optimizing digital channels to deliver exceptional results. Brenna's ability to translate data-driven insights into impactful marketing campaigns has earned her a reputation as a respected industry expert.

In addition to her corporate roles, Brenna has maintained a parallel career as an independent marketing and growth consultant, providing strategic guidance to various companies across different industries.

Academic Background

Brenna holds a Bachelor of Arts degree in Marketing from the University of California, San Diego, where she graduated with honors.

Areas of Expertise

• Ecommerce strategy and optimization

• Integrated marketing campaign development

• Digital marketing and growth hacking

• Brand positioning and identity management

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Brenna has demonstrated her ability to drive measurable results. At Hank, she implemented a comprehensive digital marketing strategy that resulted in a 25% increase in online revenue. At Pattern, she led the development of innovative ecommerce solutions that were instrumental in the company's rapid growth and industry recognition.

Brenna's expertise and thought leadership have also been recognized through her contributions as an independent marketing and growth consultant, where she has advised numerous clients on effectively navigating the evolving digital landscape.

Conclusion

With her exceptional track record, strategic vision, and cross-functional expertise, Brenna Fleener is poised to continue making a significant impact as the VP of Marketing & Ecommerce at Pura Vida. Her ability to blend data-driven insights with creative problem-solving makes her a valuable asset in driving the company's growth and digital transformation.