Brent Straitiff, CMCA, AMS - Westward360
Professional Summary
Brent Straitiff serves as the Chief Executive Officer at Westward360, a premier property management company. Having joined the company in 2019, Brent has been instrumental in leading significant growth and strategic initiatives, including multiple mergers and acquisitions.
Education and Certifications
- Bachelor's Degree in Finance from Michigan State University, The Eli Broad College of Business (1995-1999).
- CMCA (Certified Manager of Community Associations) and AMS (Association Management Specialist) certifications indicate a specialized focus on community association management.
Career Achievements and Professional Experience
Westward360
- CEO Since 2019: Brent has overseen profound growth, managing over $18 billion in real estate assets and executing strategic expansions and service diversification.
- Expansion Initiatives:
- Houston Full-Service Launch: Announced on March 1, 2023, including future deployment of Premier, Hybrid, and Onsite models.
- Acquisitions: Significant acquisitions include Pabcor Management in October 2020, and Bluestone Management Services in March 2024. These acquisitions bolstered the company's portfolio and market presence.
Previous Experience
- TriView - Chicago: Co-Founder and Owner until 2018, where Brent developed robust management expertise leading to a successful merger with Westward Property Management to form Westward360.
- Outer Banks Capital, Inc.: Board Member, leveraging his management expertise to influence strategic decisions.
Key Highlights
- Inc. 5000 Recognition: Under Brent's leadership, Westward360 has been named among the 2023 Inc. 5000 Fastest Growing Companies in America, showcasing exceptional growth and sustained success.
- Strategic Leadership Positions: Brent's real estate management acumen extends beyond operational roles, including being a shareholder and board member with a keen eye for growth strategies and sector disruptions.
Notable Professional Contributions
- Real Estate Management Expertise: Brent has built a reputation for integrity and reliability throughout his two-decade-long career, starting from rehab construction to overseeing large-scale property management operations.
- Cultural and Organizational Growth: Brent emphasizes building a vibrant company culture focused on quality and excellence at every level of service, starting from the company's inception in 2007 to its current state.
Industry Impact
- Community Association Management: His certifications and over two decades of experience underscore Brent's profound impact on the community association management segment within the real estate industry.
- Media Presence and Thought Leadership: Brent frequently shares insights and updates on strategic initiatives via LinkedIn, highlighting achievements and the continuous evolution of Westward360.
LinkedIn Engagement
- Active on Social Media: Brent is highly active on LinkedIn, providing updates on company milestones and engaging with peers and industry professionals. Key posts include detailed discussions about Westward360's service offerings and strategic expansions.
Brent Straitiff has effectively leveraged his extensive experience and strategic vision to transform Westward360 into a leading property management firm, marked by robust growth, strategic acquisitions, and industry recognition. His leadership continues to propel the company towards more significant achievements and market leadership.
