Bret Goodson

VP Digital Marketing
Lakeland, Florida, United States

Professional Overview

Bret Goodson is an experienced marketing and digital strategy leader with a proven track record of driving transformative growth for organizations across the real estate and healthcare industries. As the VP of Digital Marketing at Regal Real Estate, he leverages his deep expertise in omnichannel marketing, data-driven decision making, and digital transformation to elevate the company's online presence and customer engagement.

Experience Summary

Current Role

As the VP of Digital Marketing at Regal Real Estate, Bret is responsible for overseeing the company's comprehensive digital marketing strategy, including website optimization, social media management, email campaigns, and digital advertising. He collaborates closely with cross-functional teams to develop and implement innovative marketing initiatives that enhance brand awareness, drive lead generation, and improve customer loyalty. Under his leadership, Regal Real Estate has seen a significant increase in website traffic, social media engagement, and overall digital marketing performance.

Career Progression

Prior to joining Regal Real Estate, Bret held several senior-level positions in the healthcare and life sciences sectors. As the Senior Project Manager at IQVIA, he managed large-scale, cross-functional initiatives that streamlined operations, improved data analytics, and enhanced customer experience. In his previous role as Regional Manager at IQVIA, he led a team of project managers and business analysts, overseeing the successful implementation of complex technology solutions for clients. Bret's diverse background also includes roles as a Senior Project Manager at Quest Diagnostics and a Project and Account Manager at Ricoh USA, Inc., where he demonstrated his ability to drive organizational transformation and deliver measurable results.

Academic Background

Bret holds a Bachelor of Science degree in Management Information Systems from the University of South Florida, where he graduated with honors. His undergraduate studies provided him with a strong foundation in technology, data analysis, and project management, which have been instrumental in shaping his successful career in the digital marketing and technology industries.

Areas of Expertise

• Digital marketing strategy and execution

• Omnichannel campaign management

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and community engagement

• Data-driven decision making and performance analytics

• Cross-functional project management and team leadership

• Digital transformation and technology implementation

Professional Impact

Throughout his career, Bret has consistently demonstrated his ability to deliver impactful results for his employers. At IQVIA, he led the successful implementation of a new data analytics platform, which resulted in a 25% increase in operational efficiency and a 20% improvement in customer satisfaction. As a Senior Project Manager at Quest Diagnostics, Bret spearheaded the rollout of a cloud-based enterprise resource planning (ERP) system, driving a 15% reduction in administrative costs and a 12% improvement in inventory management.

Conclusion

Bret Goodson is a versatile marketing and digital strategy leader with a proven track record of driving innovation and delivering measurable results. His extensive experience in the real estate, healthcare, and technology sectors, combined with his expertise in data-driven decision making and digital transformation, make him a valuable asset to Regal Real Estate as the company continues to expand its digital presence and enhance its customer experience.