Professional Summary
Professional Overview
Brett Chittenden is the Director of Retail & Marketing Onboard Bali at Channel Islands Surfboards, a leading player in the global surf industry. With over 30 years of experience in marketing, branding, and retail management, he brings a unique blend of expertise across the action sports, apparel, and consumer goods sectors.
Experience Summary
Current Role
As the Director of Retail & Marketing Onboard Bali, Brett is responsible for driving the retail strategy and marketing initiatives for Channel Islands Surfboards' onboard presence in Bali, Indonesia. In this role, he oversees all aspects of the retail operations, including inventory management, customer experience, and sales performance optimization. Additionally, he leads the development and execution of targeted marketing campaigns to promote the Channel Islands brand and drive product sales on the Bali market.
Career Progression
Prior to his current position, Brett held several senior-level roles in the action sports and apparel industries. He served as the Creative Services Director at Aqualung Group, where he was instrumental in revitalizing the brand's visual identity and product portfolio. Before that, he worked as the Marketing Director - Onboard at Channel Islands Surfboards, where he spearheaded successful marketing initiatives that enhanced the brand's visibility and customer engagement.
Earlier in his career, Brett founded the personal project SHORT SERIES.CO, where he honed his entrepreneurial skills and explored the intersection of fashion, design, and digital media. He also held leadership positions at Boardriders, DC Shoes, and Spin Communications, where he demonstrated his expertise in global collaborations, product design, and marketing strategy.
Academic Background
Brett holds a degree in Media and Communications from DDB New Zealand, where he developed a strong foundation in the creative and analytical aspects of marketing and communications.
Areas of Expertise
- Retail strategy and operations management
- Integrated marketing and brand development
- Collaborative partnerships and global business development
- Digital marketing and e-commerce optimization
- Creative direction and design-driven initiatives
Professional Impact
Throughout his career, Brett has consistently delivered measurable results for the organizations he has worked with. At Channel Islands Surfboards, he has successfully implemented innovative retail and marketing programs that have driven increased revenue and enhanced brand loyalty among the onboard customer base in Bali. His ability to bridge the gap between creative vision and commercial success has made him a valuable asset in the action sports and consumer goods industries.
Conclusion
With his extensive industry experience, strategic mindset, and proven track record of success, Brett Chittenden is poised to continue making a significant impact in the global surf and apparel market. As the Director of Retail & Marketing Onboard Bali at Channel Islands Surfboards, he is well-equipped to lead the brand's expansion and solidify its position as a premier player in the industry.
