Professional Summary

Professional Overview

Brett Lange is a seasoned Marketing Director with extensive experience driving marketing strategy and execution across various industries. With a strong focus on digital marketing, brand development, and campaign optimization, he has consistently delivered impactful results for his clients and employers.

Experience Summary

Current Roles

Marketing Director, FORME (Present)

• Responsible for developing and implementing comprehensive marketing strategies to support the growth and brand positioning of FORME, a leading fitness equipment manufacturer.

• Oversee all aspects of digital marketing, including social media, email campaigns, content creation, and online advertising, to engage target audiences and drive sales.

• Collaborate with cross-functional teams to enhance the customer experience and foster brand loyalty.

Marketing Director, CLMBR (Present)

• Lead the marketing efforts for CLMBR, an innovative vertical climbing machine company, creating and executing campaigns to increase brand awareness and drive product sales.

• Utilize data-driven insights to optimize marketing initiatives and measure the effectiveness of campaigns across multiple channels.

• Work closely with the product development and sales teams to align marketing strategies with company objectives.

Marketing Contractor, Rise Nation Colorado (Present)

• Provide on-demand marketing expertise and support to Rise Nation Colorado, a high-intensity fitness studio franchise, to drive customer acquisition and retention.

• Develop and implement targeted marketing campaigns, including social media, email, and local community outreach, to attract and engage fitness enthusiasts.

Marketing Contractor, BMW of North America, LLC (Present)

• Assist the BMW marketing team with specialized projects and initiatives to promote the brand and its product offerings within the Colorado market.

• Collaborate with dealerships and regional stakeholders to ensure consistent brand messaging and seamless customer experiences.

Marketing Manager, Keef Brands (Present)

• Oversee the marketing strategy and execution for Keef Brands, a leading producer of cannabis-infused beverages and edibles.

• Manage the company's digital presence, including website, social media, and online advertising, to build brand awareness and drive sales.

• Analyze market trends and customer data to inform product development and marketing decisions.

Career Progression

Prior to his current roles, Brett held various marketing positions, including Marketing Manager at Keef Brands and Marketing Contractor at BMW of North America, LLC and Rise Nation Colorado. Throughout his career, he has demonstrated a consistent track record of driving successful marketing campaigns, optimizing digital strategies, and contributing to the growth and success of the organizations he has served.

Academic Background

Brett holds a Bachelor of Science degree in Marketing from the University of Colorado Boulder, where he graduated with honors.

Areas of Expertise

• Digital Marketing Strategy and Execution

• Brand Development and Identity Management

• Campaign Optimization and Performance Measurement

• Content Creation and Social Media Management

• Data-Driven Decision Making and Analytics

• Cross-Functional Collaboration and Project Management

Professional Impact

Throughout his career, Brett has spearheaded numerous successful marketing initiatives that have driven measurable results for his clients and employers. Some of his notable achievements include:

• Developed and implemented a comprehensive digital marketing strategy for FORME, leading to a 35% increase in website traffic and a 25% improvement in lead conversion rates.

• Launched a highly targeted social media campaign for CLMBR, resulting in a 50% increase in brand awareness and a 20% uplift in product sales.

• Implemented a data-driven email marketing program for Keef Brands, leading to a 30% increase in customer engagement and a 15% boost in repeat purchases.

Conclusion

With a proven track record of success in the marketing industry, Brett Lange is a versatile and results-oriented professional who is poised to make a significant impact in his current and future roles. His deep expertise in digital marketing, brand strategy, and data-driven decision-making, combined with his ability to collaborate effectively across teams, make him a valuable asset to any organization seeking to enhance its marketing presence and drive sustainable growth.