Professional Summary
Professional Overview
Brett Olsen is an experienced Product Manager with a proven track record of driving innovation and growth within the e-commerce industry. With a strong background in marketing, email, and retention strategies, he brings a unique perspective to product development and user-centric design.
Experience Summary
Current Role
As a Product Manager at Overstock.com, Brett is responsible for leading the development and implementation of new product features and functionality. He collaborates cross-functionally with engineering, design, and analytics teams to identify customer pain points, prioritize initiatives, and deliver seamless user experiences. Under his guidance, the company has seen significant improvements in key performance metrics, including customer engagement, conversion rates, and revenue growth.
Career Progression
Prior to his current role, Brett served as a Marketing Manager at Overstock.com, where he spearheaded the company's email, push, and retention strategies. He demonstrated a keen understanding of customer behavior and leveraged data-driven insights to optimize campaigns and drive customer loyalty. Before joining Overstock.com, Brett held positions at Win Management and California Pizza Kitchen, where he honed his skills in customer service, event planning, and marketing.
Academic Background
Brett holds a Bachelor's degree in Communications from the University of Utah, where he graduated with honors. During his academic pursuits, he gained valuable experience through internships at SOAR Communications and Out N Back, further developing his passion for the marketing and e-commerce industries.
Areas of Expertise
- Product Management
- E-commerce Strategy
- Digital Marketing
- Customer Segmentation and Retention
- Data-Driven Decision Making
- Cross-Functional Collaboration
- Project Management
Professional Impact
At Overstock.com, Brett has been instrumental in the development and launch of several successful product initiatives, including a personalized recommendation engine and a mobile-optimized user experience. His innovative approach and data-driven mindset have contributed to significant improvements in key performance indicators, positioning the company for continued growth and success.
Conclusion
With a diverse background in marketing, product management, and customer-centric strategy, Brett Olsen is poised to make a lasting impact in the e-commerce industry. His ability to bridge the gap between customer needs, technology, and business objectives makes him a valuable asset to any organization seeking to enhance its digital presence and drive sustainable growth.
