Bri Kennedy

Professional Summary

Bri Kennedy is an accomplished marketing leader with over a decade of experience driving impactful digital and social media strategies for prominent beauty and retail brands. As the Director of Integrated Marketing at Maesa, she leverages her deep expertise in consumer engagement, influencer marketing, and omnichannel campaign execution to deliver innovative, data-driven solutions that elevate brand visibility and drive measurable business results.

Experience Summary

Current Role

As the Director of Integrated Marketing at Maesa, Bri is responsible for overseeing the development and implementation of comprehensive, cross-channel marketing campaigns that amplify the company's diverse portfolio of beauty and personal care brands. In this role, she collaborates closely with internal stakeholders to develop holistic marketing strategies, manage digital assets and channels, and coordinate high-impact influencer partnerships that engage target audiences and drive conversion.

Career Progression

Prior to her current position, Bri held a series of progressively senior marketing roles, including Senior Manager of Social Media & Digital Marketing at Maesa, Director and Senior Manager of Digital Marketing at Codex Beauty, and various positions at The Estée Lauder Companies Inc. and leading agencies such as 360i and HL Group. Throughout her career, she has consistently demonstrated the ability to leverage data-driven insights to create and execute successful multi-platform campaigns that drive brand awareness, customer acquisition, and revenue growth.

Academic Background

Bri holds a Bachelor of Arts degree in Communications and Marketing from the University of Delaware, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Social media and digital marketing management

• Influencer marketing and content creation

• Data analysis and performance optimization

• Cross-functional collaboration and project management

• Brand building and customer engagement

Professional Impact

During her tenure at Maesa, Bri has played a pivotal role in enhancing the company's digital presence and strengthening its connection with target consumers. By implementing innovative social media strategies and developing strategic influencer partnerships, she has consistently driven significant increases in brand awareness, social media engagement, and e-commerce sales across Maesa's portfolio of brands.

Conclusion

With her proven track record of success, Bri Kennedy is a strategic, data-driven marketing leader who is well-positioned to continue driving transformative growth and innovation for Maesa and the beauty industry as a whole.