Briahnna Logan
Senior Art Director
Professional Overview
Briahnna Logan is an accomplished Senior Art Director with over 8 years of experience in the retail and fashion industries. She is adept at leading cross-functional teams to conceptualize and deliver impactful branding and marketing campaigns that drive customer engagement and boost sales. Briahnna's strong visual design skills, keen eye for aesthetics, and strategic mindset make her a valuable asset in driving creative excellence.
Experience Summary
Current Role
As the Senior Art Director at Authentic Brands Group, Briahnna is responsible for overseeing the creative vision and execution of marketing assets for the company's diverse portfolio of iconic consumer brands. She collaborates closely with the brand management, marketing, and e-commerce teams to develop cohesive, on-brand designs that resonate with target audiences. Under Briahnna's leadership, the creative team has achieved a 15% increase in social media engagement and a 20% lift in online sales conversions.
Career Progression
Prior to her current role, Briahnna served as a Senior Designer/Art Director at Macy's, where she spearheaded the redesign of the company's e-commerce platform and in-store signage, resulting in a 12% improvement in customer satisfaction. Before that, she held positions as a Graphic Designer and Junior Graphic Designer at Aeropostale, where she honed her skills in brand identity development, digital asset creation, and retail merchandising.
Academic Background
Briahnna holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where she graduated with honors and was recognized for her exceptional creative problem-solving abilities.
Areas of Expertise
- Brand identity and visual design
- Digital marketing asset creation
- Retail merchandising and in-store experience design
- Creative team leadership and mentorship
- Omnichannel campaign development and execution
- Proficient in Adobe Creative Suite, Figma, and Sketch
Professional Impact
Briahnna's strategic design approach and ability to translate business objectives into visually captivating campaigns have earned her recognition within the industry. She has been invited to speak at several design conferences, sharing her insights on the evolving role of art direction in the digital age. Briahnna's commitment to continuous learning and her passion for elevating the standard of creative work make her a valuable asset to any organization.
Conclusion
With her proven track record of creative excellence, strong leadership skills, and deep understanding of the retail and fashion landscape, Briahnna Logan is poised to continue making a significant impact in her role as a Senior Art Director. Her diverse expertise and ability to drive measurable results make her an invaluable addition to any team.
