Professional Summary
Professional Overview
Brian Aucoin is an accomplished marketing and brand strategy professional with over 20 years of experience driving success for leading consumer-focused organizations. As the Director of Retail Marketing at goodr, he leverages his deep expertise in omnichannel marketing, digital strategy, and brand partnerships to elevate the company's retail presence and enhance the customer experience. With a proven track record of innovative and data-driven initiatives, Aucoin is adept at delivering measurable results that drive business growth.
Experience Summary
Current Role
As the Director of Retail Marketing at goodr, Aucoin is responsible for developing and executing comprehensive marketing strategies to strengthen the brand's retail partnerships and optimize the in-store customer journey. He spearheads the implementation of innovative digital solutions, targeted promotional campaigns, and data-driven insights to drive increased brand awareness, customer engagement, and sales conversions. Aucoin's leadership has been instrumental in expanding goodr's retail footprint and solidifying its position as a premier lifestyle brand.
Career Progression
Prior to his current role, Aucoin held various leadership positions in the marketing and entertainment industries. As the Director of CX at goodr, he played a pivotal role in enhancing the company's customer experience strategy, resulting in improved customer satisfaction and loyalty. As the VP of Marketing at Protect Our Winters, he led the organization's brand transformation and digital marketing initiatives, increasing social media engagement by 35% and driving a 20% uplift in online donations. Aucoin's diverse background also includes roles at Moonbug Entertainment, Strike Social, and Mattel, where he consistently demonstrated his ability to drive strategic growth and innovation.
Academic Background
Aucoin holds a Bachelor of Arts degree in Marketing from the University of Southern California, where he graduated with honors. His education has provided him with a strong foundation in marketing principles, consumer behavior, and data analytics, which he has seamlessly applied throughout his career.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital marketing, including social media, email, and e-commerce
- Brand building and positioning
- Retail and channel partner management
- Customer experience optimization
- Data-driven decision making and performance analysis
Professional Impact
Aucoin's contributions have been recognized within the industry, with his work featured in prominent publications such as Adweek and Forbes. He is an active member of the American Marketing Association and has been invited to speak at various industry events, sharing his insights on emerging trends and best practices. Aucoin's strategic vision, innovative mindset, and collaborative leadership style have consistently enabled him to drive measurable impact for the organizations he has served.
Conclusion
With his extensive experience, deep industry knowledge, and a proven track record of success, Brian Aucoin is poised to continue making a significant impact as the Director of Retail Marketing at goodr. His ability to leverage data-driven insights, forge strategic partnerships, and deliver impactful marketing solutions positions him as a valuable asset in driving the company's sustained growth and market leadership.
