Professional Summary

Professional Overview

Brian Finnerty is a seasoned marketing executive with over 25 years of experience driving growth and revenue expansion for leading technology companies. As the Chief Marketing Officer at D2L, he is responsible for spearheading the company's global marketing strategy, overseeing brand development, demand generation, and go-to-market initiatives to accelerate D2L's position as a leading provider of learning management solutions.

Experience Summary

Current Role

As the Chief Marketing Officer at D2L, Brian is instrumental in shaping the company's marketing vision and aligning cross-functional teams to deliver exceptional results. He leads a talented marketing organization in developing and executing integrated campaigns that drive pipeline growth, foster customer engagement, and expand market share. Under his leadership, D2L has achieved significant brand recognition and customer acquisition milestones, contributing to the company's rapid expansion and industry leadership.

Career Progression

Prior to joining D2L, Brian held senior marketing roles at several prominent technology companies. As the Vice President of Revenue Marketing at Udacity, he transformed the organization's go-to-market strategy, resulting in a 27% increase in lead generation and a 19% improvement in conversion rates. As the Vice President of Growth Marketing at Demandbase, he spearheaded the development and implementation of data-driven campaigns that drove a 32% year-over-year expansion in the company's customer base. Earlier in his career, Brian held marketing leadership positions at Marin Software, Smaato, and InnerWorkings, where he consistently delivered measurable growth and revenue impact.

Academic Background

Brian holds a Bachelor of Arts degree in English Literature from the University of California, Berkeley, where he graduated with honors.

Areas of Expertise

• Strategic marketing planning and execution

• Demand generation and lead nurturing

• Brand development and positioning

• Content marketing and digital optimization

• Marketing technology and analytics

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Brian has demonstrated a proven track record of driving transformative marketing initiatives that deliver tangible business results. He is known for his ability to align marketing strategies with overarching organizational goals, leveraging data-driven insights to inform decision-making and optimize campaign performance. His industry contributions include serving as an advisor to various technology startups, where he has provided strategic guidance and mentorship to assist in their growth and expansion.

Conclusion

With his extensive marketing expertise, proven leadership skills, and innovative mindset, Brian Finnerty is well-positioned to continue driving remarkable outcomes for D2L and its customers. As the Chief Marketing Officer, he is committed to developing and executing marketing strategies that propel the company's growth, enhance brand visibility, and solidify its position as a trailblazer in the learning management solutions industry.