Professional Summary

Professional Overview

Brian Korir is a Digital Marketing professional with a strong track record of delivering effective campaigns and driving measurable results. With a focus on the retail industry, he brings expertise in leveraging digital channels to enhance brand awareness, engagement, and customer acquisition.

Experience Summary

Current Role

Brian currently serves as the Digital Marketing specialist at Victoria Homestore Kenya, where he is responsible for developing and executing comprehensive digital marketing strategies. In this role, he oversees the creation and implementation of innovative campaigns across social media, email, and other digital platforms. Brian's data-driven approach and keen understanding of consumer behavior have enabled him to consistently deliver impactful campaigns that drive increased website traffic, lead generation, and revenue growth.

Career Progression

Prior to his current role, Brian held the position of Digital Marketing and Content Coordinator at IRICON CONSULTING SERVICES. In this role, he played a crucial part in developing and executing digital content strategies, managing social media channels, and implementing SEO best practices to improve the company's online presence. Before that, he served as the Head of Information Technology at Niusline Media, where he leveraged his technical expertise to optimize digital infrastructure and enhance the organization's operational efficiency.

Academic Background

Brian holds a Bachelor's degree in Information Technology from Jomo Kenyatta University of Agriculture and Technology, where he demonstrated academic excellence and a strong foundation in technology-driven solutions.

Areas of Expertise

• Digital marketing strategy and campaign management

• Social media marketing and content creation

• Search engine optimization (SEO) and search engine marketing (SEM)

• Email marketing and lead generation

• Data analysis and performance reporting

• Collaborative leadership and cross-functional project management

Professional Impact

Throughout his career, Brian has consistently delivered impressive results for his employers. At IRICON CONSULTING SERVICES, he spearheaded the development of a robust social media strategy that led to a 35% increase in brand engagement and a 20% growth in website traffic. As the Head of Information Technology at Niusline Media, he implemented a cloud-based infrastructure that streamlined operations, improved data security, and enhanced overall organizational efficiency.

Conclusion

With his proven track record, deep industry knowledge, and versatile skill set, Brian Korir is poised to make a significant impact as a Digital Marketing professional. His passion for leveraging digital solutions to drive business growth, coupled with his adaptability and strategic mindset, make him a valuable asset to any organization in the retail sector.