Brian Lankford
Manager, E-Commerce (Category Experience)
Atlanta, Georgia, United States
Professional Overview
Brian Lankford is a seasoned retail and ecommerce professional with over 15 years of experience in inventory planning, merchandising, and omnichannel strategy. As the Manager of E-Commerce (Category Experience) at The Home Depot, he leverages his deep industry knowledge and analytical expertise to drive innovative online initiatives and optimize the customer shopping experience.
Experience Summary
Current Role
In his current position, Brian oversees the category management and merchandising strategy for The Home Depot's ecommerce platform. He is responsible for aligning product assortment, pricing, and content to meet evolving customer demands. Under his leadership, the ecommerce team has achieved significant growth in online sales and expanded the company's digital footprint. Brian's data-driven approach and collaborative management style have been instrumental in enhancing the company's omnichannel capabilities.
Career Progression
Prior to his current role, Brian held several analytical and planning positions within the retail industry. At The Home Depot, he served as a Senior Analyst for both Online Merchandising and Inventory Planning, where he spearheaded innovative inventory management strategies and implemented data-driven category optimization initiatives. Earlier in his career, Brian gained valuable experience in merchandise planning and sales analytics at Macy's and Gap Inc.
Academic Background
Brian holds a Bachelor of Science in Business Administration from the University of Georgia, with a concentration in Marketing and Logistics. He has continued to expand his knowledge through various industry-specific certifications and professional development programs.
Areas of Expertise
- Ecommerce and omnichannel strategy
- Inventory planning and category management
- Data analytics and performance optimization
- Cross-functional collaboration and team leadership
- Retail merchandising and customer experience
Professional Impact
Throughout his career, Brian has demonstrated a consistent track record of driving measurable business impact. At The Home Depot, he has played a pivotal role in developing and implementing strategies that have contributed to double-digit growth in online sales. His ability to leverage data-driven insights and foster cross-functional partnerships has enabled the company to enhance its digital presence and deliver an exceptional customer experience.
Conclusion
With his extensive retail and ecommerce expertise, Brian Lankford is a valuable asset to The Home Depot's leadership team. His proven record of success in optimizing category performance and driving digital innovation positions him as a strategic partner in the company's continued growth and evolution.
