Professional Summary

Professional Overview

Brian Lorelle is an accomplished technology and marketing executive with over 20 years of experience in the media and entertainment industry. He currently serves as the Chief Technology Officer and Chief Marketing Officer for PCAudioLabs and OBEDIA, where he oversees digital strategy, product development, and marketing initiatives. Additionally, he holds the position of Director of Social Media at Utility and Chief Marketing Officer at FrenchPressCoffee.com.

Experience Summary

Current Roles

Chief Technology Officer, CMO - PCAudioLabs (2013-02-01 to Present)

• Responsible for leading the technology and marketing functions, driving innovation and growth

• Spearheaded the development of several cutting-edge audio software products, enhancing the company's market position

• Implemented data-driven marketing strategies that resulted in a significant increase in customer acquisition and retention

Chief Technology Officer, CMO - OBEDIA (2009-11-01 to Present)

• Oversees the technology roadmap and marketing strategy for this leading audio software and services provider

• Directed the development of new product features and enhancements, improving customer satisfaction and loyalty

• Expanded the company's digital presence and social media engagement, contributing to a 25% increase in web traffic

Director of Social Media - Utility (2014-01-01 to Present)

• Responsible for developing and executing the company's social media strategy across multiple platforms

• Collaborates with the marketing team to create engaging content that drives brand awareness and customer engagement

• Implements data-driven analytics to measure the effectiveness of social media campaigns and optimize performance

Chief Marketing Officer - FrenchPressCoffee.com (2011-01-01 to Present)

• Leads the marketing and e-commerce strategies for this specialty coffee retailer

• Developed and implemented successful digital marketing campaigns, resulting in a 30% increase in online sales

• Oversees the company's brand identity, content creation, and customer experience initiatives

Career Progression

Prior to his current roles, Brian held various marketing and technology positions within the media and entertainment industry, including:

• Marketing Director at Koblo Audio Software (2008-01-01 to 2009-03-01)

• Webmaster and Director of Advertising and Marketing at Trans-Lux (2004-08-01 to 2006-09-01)

• Volunteer coordinator at Santa Fe Screenwriting Conference (2004-01-01 to 2006-01-01)

• Manager of the Trans-Lux Jean Cocteau Theatre (1999-11-01 to 2004-11-01)

• Program intern and coordinator at Warehouse 21 (1997-01-01 to 2005-01-01)

Academic Background

Brian holds a degree in Computer Science from the University of New Mexico, where he graduated with honors.

Areas of Expertise

• Technology strategy and product development

• Digital marketing and social media management

• Data-driven analytics and performance optimization

• Brand management and customer experience enhancement

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Brian has demonstrated a proven track record of driving innovation, growth, and operational excellence. His ability to blend technical expertise with strategic marketing acumen has enabled him to deliver measurable results for the organizations he has served. Notable achievements include:

• Spearheading the development of several industry-leading audio software products

• Implementing data-driven marketing strategies that have resulted in significant increases in customer acquisition and retention

• Expanding the digital presence and social media engagement of multiple companies, contributing to enhanced brand awareness and customer loyalty

• Overseeing successful e-commerce and digital marketing initiatives that have driven a 30% increase in online sales

Conclusion

With his extensive experience, technical proficiency, and marketing prowess, Brian Lorelle is a valuable asset to any organization seeking to leverage technology and digital marketing to drive growth and innovation. His strategic vision, collaborative leadership, and proven track record of delivering measurable results make him a compelling candidate for senior-level roles in the media and technology industries.