Professional Summary
Professional Overview
Brian McLoughlin is an accomplished sales and business development executive with over 20 years of experience in the media, advertising, and market research industries. He currently serves as the Vice President of Sales at The People Platform, where he is responsible for driving revenue growth, leading a team of sales professionals, and delivering exceptional client service. Additionally, Brian serves as an Adjunct Professor at The New School, leveraging his industry expertise to educate the next generation of sales and marketing professionals.
Experience Summary
Current Role
As the Vice President of Sales at The People Platform (formerly Epicenter Experience), Brian is responsible for overseeing the company's sales strategy, managing a high-performing sales team, and cultivating strong relationships with key clients. He has played a pivotal role in expanding the company's client base and securing significant new business opportunities, contributing to the organization's overall growth and success.
Career Progression
Prior to his current role, Brian held several senior sales leadership positions, including Senior Sales Director at Comscore, Inc., Executive Vice President of Sales & Client Relations at Tunity, and Vice President of Sales for Agencies & Advertisers at Tunity. Throughout his career, he has demonstrated a keen ability to identify and capitalize on emerging market trends, develop innovative sales strategies, and deliver measurable results for his clients.
Brian's early career was marked by roles at leading market research and media companies, including Nielsen, The NPD Group, and Sony Music Entertainment. During this time, he honed his skills in account management, client development, and digital advertising sales, laying the foundation for his eventual rise to senior leadership positions.
Academic Background
Brian holds a Bachelor's degree from The New School, where he has also served as an Adjunct Professor, teaching courses in sales, marketing, and business development.
Areas of Expertise
- Sales strategy and execution
- Account management and client relations
- Market research and data analysis
- Digital advertising and media
- Team leadership and talent development
- Industry thought leadership and public speaking
Professional Impact
Throughout his career, Brian has demonstrated a consistent track record of driving revenue growth, expanding client relationships, and delivering innovative solutions to complex business challenges. He is known for his strategic thinking, collaborative leadership style, and ability to forge strong partnerships with both clients and industry peers.
Conclusion
With his extensive industry experience, strong sales acumen, and proven track record of success, Brian is well-positioned to continue making a significant impact in the media and advertising technology sectors. As he embarks on his new role at The People Platform, he remains focused on driving the company's growth, fostering a culture of excellence, and delivering exceptional value to its clients.
