Overview
Brian Olson currently serves as the Director of Business Development at Blockthrough, where he has been in the position since October 2021. Based in Simi Valley, CA, Brian has a wealth of experience in strategic sales and management, along with a robust background in the development and monetization of adblock revenue recovery solutions.
Professional Background
Brian Olson brings over 50 years of experience to his role at Blockthrough, reflecting significant expertise in creating aligned organizations that consistently drive revenue. Before joining Blockthrough, Brian was a co-founder at One Broken Cog, where he played a pivotal role in helping businesses define and achieve their goals through custom solutions and processes.
Brian's previous roles include significant positions at Katch LLC, OpenX and IAC, which have equipped him with a comprehensive skill set in strategic business development.
Education
Brian earned a Bachelor of Arts in Communication and Media Studies from California State University-Northridge.
Achievements at Blockthrough
In his role at Blockthrough, Brian focuses on assisting client publishers in monetizing adblock pageviews effectively:
- APAC Region Impact: Brian highlighted a notable case study where Blockthrough's partnership with 9GAG resulted in the monetization of 450 million page views, generating over $550,000.
- Global Influence: His efforts have contributed to helping the world's largest media brands recover revenue lost due to adblocking, with a notable accomplishment being the reclamation of 10 billion page views.
Professional Interests and Focus
Brian is dedicated to enhancing the efficiency and profitability of businesses through strategic sales and management practices. His work emphasizes:
- Business Alignment and Revenue Maximization: Leveraging extensive experience to align organizational goals with market opportunities.
- Adblock Pageview Monetization: Developing innovative solutions to address the challenge of adblock usage, ensuring revenue recovery for publishers without compromising user experience.
Summary
Brian Olson is a seasoned business development leader recognized for his strategic approach to sales and his ability to drive significant revenue growth. His experience and accomplishments at Blockthrough, particularly in the area of adblock revenue recovery, underscore his ability to deliver impactful solutions for client publishers globally. With a solid educational foundation and a proven track record across multiple notable companies, Brian remains a pivotal figure in enhancing business efficiency and profitability within the digital media landscape.
