Professional Summary
Professional Overview
Brian Petroccio is an experienced marketing professional with a strong background in the alcohol beverage industry. As the Director of National Trade Marketing at Tito's Handmade Vodka, he leverages his expertise in customer marketing, trade marketing, and account management to drive growth and brand visibility for the renowned Texas-based distillery.
Experience Summary
Current Role
In his current role as Director of National Trade Marketing at Tito's Handmade Vodka, Brian is responsible for developing and executing strategic trade marketing initiatives to support the brand's national expansion and growth. He collaborates cross-functionally with sales, operations, and brand teams to align on go-to-market strategies, drive trade engagement, and optimize in-store and on-premise activations. Under his leadership, Tito's has strengthened its trade partnerships and enhanced its presence in key markets, contributing to the brand's continued success and market share gains.
Career Progression
Prior to his current role, Brian held several marketing and account management positions within the Tito's Handmade Vodka organization, as well as at leading advertising agencies such as TracyLocke and Colangelo. As a Customer Marketing Manager and Trade Marketing Specialist, he honed his skills in campaign planning, trade program management, and customer relationship building. His ability to translate brand strategy into impactful trade initiatives has been instrumental in driving Tito's growth in the highly competitive alcohol beverage market.
Academic Background
Brian holds a Bachelor of Science degree in Sports Management from the University of Texas at Austin, where he graduated with honors.
Areas of Expertise
- Trade marketing strategy and execution
- Customer relationship management
- Integrated marketing campaign development
- Alcohol beverage industry trends and dynamics
- Retail and on-premise activation planning
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout his career, Brian has developed a reputation for his strategic thinking, data-driven decision making, and exceptional communication skills. He has spearheaded several high-profile trade marketing campaigns for Tito's Handmade Vodka, resulting in increased brand visibility, enhanced trade partner engagement, and measurable sales growth. His ability to adapt to changing market conditions and identify innovative opportunities has contributed to Tito's success as a leading player in the premium vodka segment.
Conclusion
With his extensive experience in the alcohol beverage industry and a proven track record of driving impactful trade marketing initiatives, Brian Petroccio is well-positioned to continue advancing Tito's Handmade Vodka's market presence and strategic growth. His dedication to delivering measurable results and his collaborative leadership style make him a valuable asset to the Tito's team and the broader alcohol beverage industry.
