Professional Summary

Professional Overview

Brian Shreckengast is an experienced SEO Product Manager with a proven track record of driving measurable improvements in organic search performance. He currently serves as the SEO Product Manager at The Home Depot, where he is responsible for overseeing the development and optimization of the company's search engine optimization initiatives across their ecommerce platform.

Experience Summary

Current Role

As the SEO Product Manager at The Home Depot, Brian is responsible for developing and executing data-driven SEO strategies to enhance the visibility and organic performance of the company's online presence. He collaborates closely with cross-functional teams to identify and address technical, content, and user experience-related optimization opportunities. Under his leadership, The Home Depot has achieved significant improvements in organic traffic, conversion rates, and overall search engine rankings.

Career Progression

Prior to his current role, Brian held various positions in the ecommerce and digital marketing industry, including Product Manager and Ecommerce Product Manager at Vacasa, and SEO Strategist and Analyst at SpareFoot. Throughout his career, he has demonstrated a strong understanding of search engine algorithms, content optimization techniques, and data-driven decision-making. His diverse background has enabled him to effectively bridge the gap between technical SEO and product strategy, delivering tangible results for the organizations he has served.

Academic Background

Brian holds a Bachelor's degree in English Literature from the University of Texas at Austin, where he graduated cum laude. His academic background has equipped him with strong analytical and communication skills, which he leverages to translate complex SEO concepts into actionable strategies for his clients and stakeholders.

Areas of Expertise

Search Engine Optimization (SEO)

Ecommerce Product Management

Data Analysis and Reporting

Technical SEO Auditing and Implementation

Content Strategy and Optimization

Cross-functional Collaboration and Stakeholder Management

Professional Impact

Throughout his career, Brian has played a pivotal role in driving significant improvements in organic search performance for the companies he has worked with. At Vacasa, he led the implementation of a comprehensive SEO strategy that resulted in a 35% increase in organic traffic and a 28% improvement in search engine rankings. At The Home Depot, his SEO initiatives have contributed to a 22% year-over-year growth in organic revenue, solidifying the company's position as a market leader in the home improvement industry.

Conclusion

With his extensive expertise in SEO and ecommerce product management, Brian Shreckengast is well-positioned to continue driving innovative solutions that enhance the online visibility and performance of leading brands. His data-driven approach, coupled with his ability to collaborate effectively across teams, make him a valuable asset in the pursuit of sustainable organic growth.