Professional Summary
Professional Overview
Brian Sisson is an accomplished marketing and brand management executive with extensive experience in the over-the-counter (OTC) pharmaceutical industry. As the Sr. Director of OTC Emerging Brands at Perrigo Company plc, he leverages his deep understanding of consumer trends and product development to drive the growth and success of the company's emerging brand portfolio.
Experience Summary
Current Role
In his current role as Sr. Director of OTC Emerging Brands at Perrigo Company plc, Brian is responsible for leading the strategy, development, and market implementation of the company's emerging OTC product lines. He works closely with cross-functional teams to identify promising market opportunities, create innovative brand concepts, and execute effective go-to-market strategies. Under his leadership, Perrigo's emerging OTC brands have consistently achieved strong sales growth and gained significant market share within their respective segments.
Career Progression
Prior to joining Perrigo, Brian held various account management and supervisory roles at leading advertising agencies, including Energy BBDO, Cramer Krasselt, and BBDO Chicago. In these positions, he managed the development and implementation of integrated marketing campaigns for a diverse range of clients, with a particular focus on the consumer packaged goods and healthcare industries. His ability to translate consumer insights into effective branding and marketing strategies has been instrumental in driving the success of the brands he has worked with throughout his career.
Academic Background
Brian holds a Master's degree in Business Administration from the DePaul University - Charles H. Kellstadt Graduate School of Business, where he specialized in marketing and brand management. He also earned a Bachelor's degree in Business Administration from Michigan State University, with a focus on marketing and consumer behavior.
Areas of Expertise
- OTC product development and brand strategy
- Consumer insights and market trend analysis
- Integrated marketing campaign planning and execution
- Cross-functional team leadership and collaboration
- Strategic business planning and financial management
Professional Impact
Under Brian's leadership, Perrigo's emerging OTC brands have consistently outperformed industry benchmarks, with several products achieving top-tier market share within their respective categories. His ability to identify and capitalize on emerging consumer trends has been instrumental in the successful launch and growth of several innovative product lines. Additionally, Brian has been actively involved in industry associations and conferences, sharing his expertise and contributing to the advancement of the OTC pharmaceutical sector.
Conclusion
With a proven track record of success in the OTC consumer healthcare industry, Brian Sisson is a valuable asset to Perrigo Company plc. His strategic vision, marketing acumen, and collaborative leadership style have positioned him as a respected authority in the field of emerging OTC brand management. As Perrigo continues to expand its portfolio and explore new market opportunities, Brian's expertise will be crucial in driving the company's growth and maintaining its competitive edge.
