Company: Ergobaby
LinkedIn: [LinkedIn Profile](http://www.linkedin.com/in/brianspeckart)
Professional Overview
Brian Speckart is a highly experienced senior marketer and e-commerce leader, currently serving as the Vice President of Ecommerce and Digital Marketing at Ergobaby, based in Los Angeles, United States. With over 25 years of experience in direct-to-consumer (DTC) and digital marketing, Brian has a proven track record of leadership in brand building, customer acquisition, and comprehensive marketing strategy within multiple industries.
At Ergobaby, a company known for innovative baby products that promote parent-child bonding, Brian has played a pivotal role in steering the organization's e-commerce and digital strategy. His tenure includes roles as Sr. Director of Global Ecommerce and Digital Marketing, Director of Global E-commerce & Marketing, and upwards to his current Vice Presidential position, reflecting a clear progression of responsibility and influence.
Key Responsibilities and Achievements at Ergobaby
- Executive Leadership:
Oversees a marketing team of approximately 27 professionals, directing all aspects of ecommerce, digital marketing, advertising, and web development.
- Strategic Expansion:
Leads efforts to expand Ergobaby’s e-commerce presence and digital footprint across multiple channels, including Amazon and Target, and through strategic partnerships with brand ambassadors and influencers.
- Brand Stewardship:
Plays a significant role in maintaining the integrity of the Ergobaby brand message, ensuring consistency across all platforms and markets.
- Omnichannel Integration:
Instrumental in integrating DTC, retail, and Amazon/marketplace strategies, supporting omnichannel growth.
- Digital Innovation:
Oversees the implementation of performance-driven digital marketing initiatives using email, social media, SEM, and PR.
- Global Perspective:
Works with diverse teams in Ergobaby’s HQ in Torrance/Los Angeles and its global offices in Hamburg, San Diego, London, Paris, and Bialystok.
Broader Career Highlights
Prior to Ergobaby, Brian held leadership roles at multiple organizations:
- Nena & Co: Advisory Board Member, providing strategic digital marketing counsel.
- Leef: E-commerce Consultant, guiding digital sales strategies.
- DC Thomson Family History: Head of Marketing, North America—led marketing and PR for a major genealogy and family history platform.
- Pioneer Electronics: Director (Sr. Manager) of Digital Marketing and E-Commerce—launched and scaled digital commerce and marketing operations.
- UCLA Extension: Part-time Instructor, developed and delivered digital marketing curriculum.
- Southern California Edison: Product Marketing Manager—focused on product-driven marketing strategy.
- American President Lines: National Account Manager and Marketing Analyst—implemented marketing strategies and grew key account market share.
Education
- MBA, Marketing and Technology
USC Marshall School of Business
- B.Sc., Communications/Marketing
University of Utah
Minor in Japanese
Ergobaby Company Overview
Industry: Marketing, Retail – DTC & Omnichannel Consumer Products
Headquarters: Torrance (Los Angeles), United States
Global Offices: Hamburg (EU HQ), San Diego, London, Paris, Bialystok
Employees: 51–200
Ergobaby is recognized for its strong brand identity and commitment to innovation in baby and parenting products. The organization leverages a multi-disciplinary team structure, including sales, marketing, product design, supply chain, and support professionals. The company maintains a robust culture, emphasizing collaboration, employee engagement, and consumer-centric product development. Ergobaby channels include their own e-commerce site, partnerships with major national retailers, and strong social media and influencer platforms.
Professional Skills and Focus Areas
- E-Commerce Growth: Deep expertise in scaling DTC operations, digital channel optimization, and driving e-commerce revenue.
- Digital Marketing: Proficient in multichannel campaign strategy: email, organic/paid social, SEM, PR, and influencer marketing.
- Brand Management: Proven capability in maintaining and evolving brand messaging for global audiences; adept at working with retail partners, ambassadors, and direct customers.
- Team Leadership: Long-term experience managing cross-functional teams and developing talent within the organization.
- Technology Application: Skilled at integrating technology into marketing and sales strategies for measurable business outcomes.
- Global/Multicultural Experience: Comfortable leading projects with international teams; demonstrated adaptability in global marketing campaigns.
Actionable Insights
With an extensive background in DTC e-commerce, digital transformation, and omnichannel strategy, Brian Speckart is a pivotal executive for Ergobaby’s sustained growth. He has led high-impact campaigns, directed international teams, and shaped the digital direction of Ergobaby’s consumer engagement. His experience aligns strongly with initiatives focused on digital customer acquisition, integrated marketing technology, and expansion through both direct and retail channels. Brian’s leadership in maintaining Ergobaby’s brand integrity while scaling its market presence makes him a strategic contact for initiatives involving digital marketing solutions, multi-platform ecosystem development, or brand partnership integrations.
