Professional Summary
Professional Overview
Brian Takumi is a seasoned creative leader with over 20 years of experience in the consumer products industry. As the Vice President of Product Creative Catalyst at Oakley, he plays a pivotal role in driving the brand's innovative product design and creative vision.
Experience Summary
Current Role
As the Vice President of Product Creative Catalyst at Oakley, Brian is responsible for overseeing the company's product design, innovation, and creative direction. He leads a team of talented designers and works closely with cross-functional stakeholders to translate Oakley's brand DNA into cutting-edge product offerings. Under his leadership, Oakley has consistently pushed the boundaries of both form and function, delivering products that seamlessly blend technical performance with modern aesthetics.
Career Progression
Brian's career trajectory at Oakley has been marked by continuous growth and increasing responsibilities. He started as a Designer, Graphics in 1997 and steadily rose through the ranks, serving as Senior Designer Apparel Graphics, Creative Director, Apparel, and Creative Director, Global Brand before being promoted to Vice President, Brand Creative in 2014. In his current role as Vice President, Product Creative Catalyst, Brian leverages his deep understanding of the brand and his passion for design to drive Oakley's product innovation and creative vision.
Throughout his career, Brian has demonstrated a keen eye for design, a strategic mindset, and the ability to translate consumer insights into successful product launches. His work has been instrumental in strengthening Oakley's reputation as a premier brand known for its cutting-edge technology, uncompromising quality, and distinctive style.
Academic Background
Brian holds a Bachelor of Fine Arts in Visual Communications from California State University - Long Beach, where he honed his skills in design, branding, and visual communication.
Areas of Expertise
- Product design and innovation
- Brand strategy and creative direction
- Cross-functional collaboration and stakeholder management
- Trend analysis and consumer insights
- Design thinking and problem-solving
- Leadership and team management
Professional Impact
Under Brian's leadership, Oakley has consistently introduced groundbreaking products that have set new industry standards. He has played a pivotal role in shaping the brand's design language and elevating its global presence. Notable achievements include the launch of the Radar EV line, which seamlessly integrated advanced lens technology with a sleek, modern aesthetic, and the development of the Prizm lens technology, which has revolutionized the way athletes and outdoor enthusiasts experience their environments.
Conclusion
With his extensive experience, design expertise, and strategic mindset, Brian Takumi is a valuable asset to Oakley. As the Vice President of Product Creative Catalyst, he continues to push the boundaries of product design and innovation, positioning the brand as a leader in the industry.
