Professional Summary
Professional Overview
Brian Tanis is an accomplished senior executive with over 20 years of experience in the travel and technology industries. As the Senior Vice President of Product & Marketing at ITS - Internet Travel Solutions, he is responsible for driving the strategic development and go-to-market execution of the company's product portfolio and marketing initiatives.
Experience Summary
Current Role
In his current role as SVP of Product & Marketing at ITS - Internet Travel Solutions, Brian is responsible for overseeing the entire product lifecycle, from ideation and development to launch and ongoing optimization. He leads a team of product managers, designers, and marketing professionals to ensure the delivery of innovative and user-centric travel solutions that drive revenue growth and customer engagement. Under his leadership, the company has successfully launched several new products and services, resulting in a significant increase in market share and customer satisfaction.
Career Progression
Prior to joining ITS, Brian held various leadership positions in the travel and technology sectors, including VP of Marketing at CarryOn LLC, VP of Product at Vertive, LLC (the creator and publisher of Offers.com), and VP Product Management at Hotels.com, an Expedia Inc. company. He has a proven track record of driving strategic initiatives, optimizing product performance, and leading high-performing teams to achieve ambitious business goals.
Academic Background
Brian holds a Bachelor of Science in Business Administration from the University of Texas at Austin, where he specialized in Marketing and Management Information Systems.
Areas of Expertise
- Product strategy and development
- Marketing and go-to-market execution
- User experience design and optimization
- Data-driven decision making
- Team leadership and talent management
- Strategic planning and business transformation
Professional Impact
Throughout his career, Brian has demonstrated a strong ability to identify and capitalize on emerging market trends, develop innovative solutions, and drive measurable business impact. He has led the successful launches of several industry-leading products and services, resulting in significant revenue growth and customer loyalty. Brian is also actively involved in industry associations and events, where he shares his expertise and contributes to the ongoing evolution of the travel and technology sectors.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Brian Tanis is positioned to continue driving transformative change and delivering exceptional value for ITS - Internet Travel Solutions and its customers. His deep understanding of the industry, coupled with his strong leadership and cross-functional collaboration skills, make him a valuable asset in the highly competitive travel technology landscape.
