Briana Pace

Professional Summary

Professional Overview
Briana Pace is an accomplished marketing professional with over 10 years of experience driving brand growth and strategy in the food and consumer packaged goods industries. As the Director of Marketing at Mason Dixie Foods, she is responsible for leading the company's marketing initiatives, developing effective campaigns, and strengthening the brand's presence in the competitive marketplace.

Experience Summary

Current Role
As the Director of Marketing at Mason Dixie Foods, Briana is responsible for overseeing the company's entire marketing function, including brand management, digital marketing, content creation, and customer engagement. She has successfully launched several new product lines, driving a 25% increase in overall sales revenue since joining the organization. Briana is also spearheading the company's foray into e-commerce, implementing a robust digital strategy that has resulted in a 35% increase in online sales.

Career Progression
Prior to her current role, Briana held several marketing positions at leading CPG brands. As the Director of Marketing at Beyond Good, she led the rebranding and repositioning efforts, resulting in a 20% increase in brand awareness and a 15% boost in market share. Earlier in her career, Briana served as a Brand Manager and Associate Brand Manager at KIND, where she successfully launched new product lines and developed innovative marketing campaigns that contributed to the brand's rapid growth.

Academic Background
Briana holds a Bachelor's degree in Marketing from the University of Michigan, where she graduated with honors. She is also a certified Digital Marketing Specialist, having completed a rigorous training program to enhance her skills in data-driven marketing and digital strategy.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Digital marketing and e-commerce optimization

• Consumer insights and market research

• Cross-functional collaboration and team leadership

Professional Impact
Briana's strategic vision and data-driven approach have earned her recognition within the industry. She has been a featured speaker at several marketing conferences, sharing her insights on the evolving consumer landscape and the importance of agile marketing strategies. Briana is also an active member of the Women On Boards Project, where she serves on the Community & Mentorship committee, providing guidance and support to aspiring female leaders in the marketing and advertising fields.

Conclusion
With her exceptional marketing expertise, proven track record of success, and passion for innovation, Briana Pace is poised to drive continued growth and success for Mason Dixie Foods. Her extensive experience in the CPG industry, coupled with her strategic mindset and collaborative leadership style, make her a valuable asset to any organization seeking to strengthen its brand and connect with its target audience.