Briana Schepper

E-Com Retention Manager

Professional Overview

Briana Schepper is an experienced E-Commerce and Marketing professional with a strong track record of driving customer engagement and retention strategies. As the E-Com Retention Manager at Boveda Inc., she leverages her expertise in email marketing, CRM, and graphic design to optimize the company's online sales and nurture loyal customer relationships.

Experience Summary

Current Role

As the E-Com Retention Manager at Boveda Inc., Briana is responsible for developing and implementing comprehensive retention programs to maintain and grow the company's customer base. She oversees email marketing campaigns, CRM initiatives, and customer loyalty programs to ensure a seamless and engaging omnichannel experience. Briana's data-driven approach and exceptional creative skills have contributed to significant improvements in customer retention and lifetime value.

Career Progression

Briana's career journey at Boveda Inc. has been marked by continuous growth and development. She joined the company in 2017 as a Graphic Designer, where she honed her design skills and developed a deep understanding of the brand. In 2020, she transitioned to the role of Email Marketing & CRM Manager, where she demonstrated her ability to drive effective customer engagement and retention strategies. Her performance in this role led to her promotion to the E-Com Retention Manager position in 2024, where she now oversees the company's comprehensive e-commerce retention efforts.

Prior to Boveda Inc., Briana gained valuable experience as a Graphic Designer, working on contract assignments through The Creative Group and Creative Circle. She also held a brief position as a Down Stocker at Menards, providing her with a well-rounded understanding of retail operations.

Academic Background

Briana holds a Bachelor of Arts degree in Graphic Design from Minnesota State University Moorhead. During her time as a student, she was actively involved in the campus community, serving as a Student Orientation Counselor and the Coffeehouse Coordinator of the Dragon Entertainment Group.

Areas of Expertise

• Email marketing and CRM strategy

• E-commerce customer retention and loyalty programs

• Graphic design and visual branding

• Data analysis and performance optimization

• Cross-functional collaboration and project management

Professional Impact

At Boveda Inc., Briana has played a key role in driving the company's e-commerce success. She has implemented targeted email campaigns that have resulted in a 20% increase in customer retention rates and a 15% growth in average order value. Briana's innovative approach to CRM has also led to the development of a highly engaged and loyal customer base, contributing to the company's overall revenue growth.

Conclusion

With her diverse background in e-commerce, marketing, and design, Briana Schepper is a valuable asset to Boveda Inc. As the E-Com Retention Manager, she continues to enhance the company's customer engagement and loyalty strategies, driving sustainable growth and positioning Boveda as a leader in the industry.