Briana Voss

Senior Director, Omni-Channel Marketing

Professional Overview

Briana Voss is a seasoned marketing executive with over a decade of experience driving omni-channel strategies and integrated marketing campaigns. As the Senior Director of Omni-Channel Marketing at Good Foods Group, LLC, she is responsible for leading the development and execution of comprehensive marketing initiatives that deliver exceptional customer experiences and drive revenue growth across multiple channels.

Experience Summary

Current Role

As the Senior Director of Omni-Channel Marketing at Good Foods Group, LLC, Briana is responsible for overseeing the company's marketing strategy and implementation. In this role, she leads a team of marketing professionals to develop and execute integrated campaigns that span digital, print, and in-store channels. Briana's expertise in data-driven marketing, customer segmentation, and campaign optimization has enabled her to drive significant improvements in customer engagement, brand awareness, and sales performance.

Career Progression

Prior to her current role, Briana held several leadership positions at Walgreens, where she demonstrated her ability to drive innovative marketing strategies and deliver measurable results. As the Director of Marketing Integrated Planning, she was responsible for aligning the company's marketing efforts across multiple channels, resulting in enhanced customer experiences and increased revenue. Earlier in her career, Briana served as the Director of Media at Walgreens, where she successfully managed media planning and buying for the company's national advertising campaigns. She has also held positions at AOL and Starcom, where she gained valuable experience in media strategy, client relations, and campaign management.

Academic Background

Briana holds a Bachelor of Arts degree in Communications from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Omni-channel marketing strategy and implementation

• Integrated marketing campaign development and optimization

• Customer segmentation and targeted marketing

• Digital marketing, including social media, search, and e-commerce

• Marketing analytics and performance measurement

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Briana has demonstrated a track record of driving impactful marketing initiatives that have significantly contributed to the success of the organizations she has served. At Walgreens, she spearheaded the development and implementation of a data-driven marketing strategy that resulted in a 25% increase in customer engagement and a 15% uplift in sales. At Good Foods Group, LLC, Briana has been instrumental in developing and executing integrated marketing campaigns that have strengthened the company's brand positioning, expanded its customer base, and contributed to its overall revenue growth.

Conclusion

With her extensive experience in omni-channel marketing, data-driven decision-making, and strong leadership capabilities, Briana Voss is well-positioned to continue driving transformative marketing strategies that deliver exceptional customer experiences and fuel the growth of Good Foods Group, LLC.