Brianna Lowndes

Chief Marketing Officer, Whitney Museum of American Art

Professional Overview
Brianna Lowndes is a seasoned marketing professional with over 15 years of experience driving strategic initiatives and generating impactful results for leading cultural institutions. As the Chief Marketing Officer at the Whitney Museum of American Art, she leverages her extensive expertise in membership development, fundraising, and brand management to elevate the museum's visibility and engagement with its diverse audiences.

Experience Summary

Current Role
As the Chief Marketing Officer at the Whitney Museum of American Art, Brianna is responsible for developing and executing comprehensive marketing strategies that align with the museum's overall vision and objectives. She oversees a team of marketing professionals and manages the planning, implementation, and evaluation of all promotional campaigns, digital initiatives, and audience outreach efforts. Under her leadership, the museum has experienced a significant increase in membership enrollment, donor contributions, and social media engagement.

Career Progression
Prior to her current role, Brianna held several leadership positions within the Whitney Museum, including Director of Membership and Annual Fund and Senior Manager of Membership & Annual Fund. In these roles, she was instrumental in driving the museum's membership growth, optimizing fundraising initiatives, and strengthening its relationship with its donor base. Before joining the Whitney, Brianna gained valuable experience in the field of development and fundraising, serving as a Development Associate at both the Metropolitan Museum of Art and the American Museum of Natural History.

Academic Background
Brianna holds a Bachelor of Arts degree in Art History from New York University, where she graduated with honors. Her academic focus on the arts and cultural heritage has provided a solid foundation for her career in the museum industry.

Areas of Expertise

• Membership and annual fund development

• Brand strategy and marketing campaign management

• Donor relations and fundraising

• Digital marketing and social media engagement

• Museum operations and visitor experience enhancement

Professional Impact
During her tenure as Chief Marketing Officer, Brianna has spearheaded several high-profile initiatives that have significantly increased the Whitney Museum's reach and impact. She led the development of a comprehensive digital marketing strategy that resulted in a 35% increase in website traffic and a 25% growth in social media followers. Additionally, she implemented a targeted membership campaign that drove a 20% surge in enrollment, generating substantial revenue for the museum.

Conclusion
Brianna Lowndes is a seasoned marketing executive with a proven track record of driving strategic initiatives and delivering measurable results for leading cultural institutions. As the Chief Marketing Officer at the Whitney Museum of American Art, she continues to leverage her expertise in membership development, fundraising, and brand management to elevate the museum's visibility and engage with its diverse audiences. Brianna's unwavering commitment to the arts and her ability to adapt to evolving industry trends make her a valuable asset to the Whitney Museum and the broader cultural sector.