Brianna Showell

VP of Marketing
Carlsbad, California, United States

Professional Overview

Brianna Showell is an accomplished marketing executive with over 15 years of experience driving brand strategy and growth across the retail and sportswear industries. As the current VP of Marketing at Reef, she leverages her deep expertise in omnichannel marketing, product innovation, and global brand management to elevate the company's position and enhance customer engagement.

Experience Summary

Current Role

As the VP of Marketing at Reef, Brianna is responsible for spearheading the brand's marketing efforts, developing and executing comprehensive strategies to drive awareness, increase market share, and foster lasting customer relationships. She has played a pivotal role in reshaping Reef's marketing approach, implementing innovative digital campaigns and strategic partnerships that have resulted in a significant increase in brand visibility and customer loyalty.

Career Progression

Prior to joining Reef, Brianna held various leadership roles within the Nike and prAna organizations. As the VP of Marketing at prAna, she led the development and implementation of the brand's integrated marketing initiatives, resulting in a 23% year-over-year increase in e-commerce sales. At Nike, Brianna's diverse experience spanning the Nike Swim, Nike Kids, and Brand Innovation divisions has equipped her with a well-rounded understanding of the sportswear industry and the ability to drive impactful brand strategies.

Academic Background

Brianna holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles, where she graduated cum laude and was recognized for her exceptional academic achievements.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand positioning and identity development

• Product innovation and go-to-market planning

• Global marketing campaign development and implementation

• Leveraging data-driven insights to optimize marketing performance

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Brianna has demonstrated a proven track record of driving measurable business results through her strategic marketing initiatives. At prAna, she spearheaded the development of a groundbreaking social media campaign that increased the brand's online engagement by 38% and led to a significant boost in e-commerce sales. At Nike, Brianna's innovative approach to brand marketing and product development played a pivotal role in the launch of several highly successful product lines, contributing to the company's overall growth and market dominance.

Conclusion

With her extensive experience, strategic vision, and proven ability to deliver meaningful results, Brianna Showell is a valuable asset to the Reef organization. As the VP of Marketing, she is well-positioned to continue driving the brand's growth and cementing its position as a leader in the retail and sportswear industries.