Bridget Bhawkins

VP of Marketing, Atlanta, Georgia, United States

Professional Overview
Bridget Bhawkins is an accomplished marketing executive with over a decade of experience driving digital transformation and delivering impactful campaigns for leading brands across diverse industries. As the VP of Marketing at Girl Social and the Digital Marketing Director at Food Jonezi, she leverages her deep expertise in data-driven marketing strategy, brand building, and omnichannel campaign execution to consistently achieve measurable business results.

Experience Summary

Current Roles
VP of Marketing at Girl Social (2014-06-01 to Present)

• Oversees all marketing operations, including digital, social, content, and email strategies, for a rapidly growing social media platform

• Spearheaded the development and implementation of a comprehensive marketing plan that drove a 25% increase in user engagement and a 20% boost in subscriber conversion rates

• Collaborates cross-functionally with product, engineering, and sales teams to ensure seamless go-to-market strategies and alignment with corporate objectives

Digital Marketing Director at Food Jonezi (2020-07-01 to Present)

• Responsible for developing and executing the company's digital marketing strategy, including website optimization, social media management, and content creation

• Implemented a data-driven approach to digital marketing that led to a 30% increase in website traffic and a 15% uplift in online sales

• Leverages customer insights and market trends to inform campaign planning and continuously improve marketing performance

Career Progression
Prior to her current roles, Bridget held various digital marketing and leadership positions at reputable organizations, including Executive Media Global, Chicago Compass Counseling, AW7Days, Inspiring Smiles, AirlinePros International, Concerned Dental Care, M&M Products Company, Atlanta Bread Company, CouponToPay LLC, and Beakr Studios. Throughout her career, she has consistently demonstrated the ability to drive growth, enhance brand visibility, and deliver measurable results.

Academic Background
Bridget holds a Bachelor of Arts in Marketing from the University of Georgia, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise

• Digital marketing strategy and campaign management

• Social media marketing and community engagement

• Content creation and optimization

• Data analysis and performance reporting

• Cross-functional collaboration and team leadership

• Omnichannel marketing and customer experience optimization

Professional Impact
Bridget's strategic vision and innovative approach to marketing have earned her recognition within the industry. She has been invited to speak at several marketing conferences and has contributed thought leadership articles to prestigious industry publications. Her ability to drive measurable results and continuously adapt to evolving market dynamics has cemented her reputation as a trusted marketing leader.

Conclusion
With her extensive experience, proven track record of success, and a passion for driving digital transformation, Bridget Bhawkins is well-positioned to continue making a significant impact as a marketing executive. Her versatile skill set, data-driven decision-making, and collaborative leadership style make her a valuable asset to any organization seeking to enhance its marketing performance and achieve sustained growth.