Bridget Kirby
Director of Visual Merchandising and In-Store Marketing
Professional Overview
Bridget Kirby is an accomplished marketing and visual merchandising executive with over a decade of experience driving in-store customer experience and brand engagement strategies. As the Director of Visual Merchandising and In-Store Marketing at John Paul Mitchell Systems, she leverages her expertise in retail design, product positioning, and omnichannel marketing to deliver impactful, customer-centric solutions.
Experience Summary
Current Role
Bridget currently serves as the Director of Visual Merchandising and In-Store Marketing at John Paul Mitchell Systems, a leading manufacturer and distributor of professional haircare products. In this role, she is responsible for developing and implementing comprehensive in-store marketing strategies that enhance brand visibility, drive customer engagement, and boost sales performance across the company's global retail network. Bridget's key achievements include:
- Spearheading the redesign of over 500 retail locations, resulting in a 15% increase in customer dwell time and a 12% uplift in sales
- Launching a successful omnichannel product launch campaign that integrated in-store displays, digital promotions, and influencer marketing, leading to a 20% increase in new product sales
- Implementing innovative visual merchandising techniques that improved product showcasing and accelerated customer decision-making, contributing to a 9% rise in average basket size
Career Progression
Prior to her current role, Bridget held the position of Senior Visual Merchandiser at a leading luxury fashion retailer, where she was responsible for conceptualizing and executing immersive in-store experiences that elevated the brand's image and drove customer loyalty. She also previously served as a Retail Marketing Specialist at a global cosmetics company, where she played a pivotal role in developing award-winning point-of-sale displays and interactive brand activations.
Academic Background
Bridget holds a Bachelor of Fine Arts degree in Visual Merchandising and Retail Design from the Fashion Institute of Technology, where she graduated with honors.
Areas of Expertise
- Visual Merchandising and Retail Store Design
- Omnichannel Marketing and Customer Experience
- Brand Strategy and Product Positioning
- Retail Operations and Performance Analytics
- Creative Direction and Concept Development
Professional Impact
Bridget's expertise and innovative approach to in-store marketing have made her a sought-after industry thought leader. She has been invited to speak at several retail and marketing conferences, sharing her insights on the evolving role of physical retail in the digital age. Her work has also been recognized with multiple industry awards, including the prestigious Visual Merchandising Award from the National Retail Federation.
Conclusion
With her exceptional track record of driving customer engagement and sales growth, Bridget Kirby is poised to continue making a significant impact in the retail and marketing industry. Her passion for creating immersive, brand-aligned in-store experiences, combined with her strategic acumen and creative flair, make her a valuable asset to any organization seeking to enhance its competitive edge.
