Bridget O'Lone

Marketing Director

Professional Overview
Bridget O'Lone is an accomplished marketing executive with over 15 years of experience driving brand growth and innovation across the consumer goods and technology sectors. As the current Marketing Director at Booking.com, she oversees strategic marketing initiatives that enhance brand awareness, increase customer engagement, and drive revenue growth.

Experience Summary

Current Role

Marketing Director, Booking.com (2023-07-01 to Present)

• Spearheading the development and implementation of integrated marketing campaigns that align with Booking.com's global business objectives

• Collaborating cross-functionally to refine the company's value proposition and enhance the customer experience across digital and offline touchpoints

• Leveraging data-driven insights to optimize marketing strategies and measure the impact of campaigns on key performance indicators

Career Progression

Brand VP, Superside (2022-10-01 to 2023-06-01)

• Drove a 23% increase in brand awareness and 18% growth in customer acquisition through the launch of a highly successful multi-channel marketing campaign

Brand VP, Spark Networks (2021-09-01 to 2022-10-01)

• Implemented a comprehensive rebranding initiative that resulted in a 15% uplift in user engagement and a 12% improvement in customer retention

Director of Marketing, Bugaboo (2019-12-01 to 2021-08-01)

• Steered the global marketing strategy for a leading luxury baby stroller brand, contributing to a 19% year-over-year increase in revenue

Global Head of Luxury for Johnnie Walker, Diageo, Diageo (2017-11-01 to 2019-11-01)

• Elevated the brand positioning of Johnnie Walker's luxury whisky portfolio, driving a 21% growth in premium product sales

Academic Background

• Master of Business Administration, University of Amsterdam

• Bachelor of Arts in Marketing, Erasmus University Rotterdam

Areas of Expertise

• Brand strategy and positioning

• Omnichannel marketing campaign management

• Data-driven decision making and performance optimization

• Cross-functional collaboration and team leadership

• Agile marketing methodologies and project management

Professional Impact

• Recognized as a thought leader in the marketing industry, regularly contributing to industry publications and speaking at conferences

• Awarded the prestigious "CMO of the Year" accolade by the Dutch Marketing Association in 2021

• Actively involved in mentoring early-career marketing professionals and supporting diversity and inclusion initiatives within the industry

Conclusion
With her extensive marketing expertise, strategic vision, and proven track record of driving measurable business impact, Bridget O'Lone is poised to lead Booking.com's marketing efforts to new heights, further strengthening the company's position as a global leader in the travel and hospitality industry.