Bridget Piraino
Head of Marketing, New York, New York, United States
Professional Overview
Bridget Piraino is a seasoned marketing executive with over 20 years of experience driving growth and customer engagement for leading technology companies. As the Head of Marketing at Loops, she is responsible for developing and executing impactful marketing strategies to support the company's expansion and brand positioning.
Experience Summary
Current Role
As the Head of Marketing at Loops, Bridget oversees all aspects of the company's marketing function, including digital marketing, content creation, brand management, and demand generation. She has been instrumental in driving Loops' marketing initiatives, resulting in increased brand awareness, customer acquisition, and revenue growth. Bridget's leadership and strategic vision have been crucial in positioning Loops as a market leader in its industry.
Career Progression
Prior to her current role, Bridget held several senior marketing positions, including SVP of Customer Growth at Anova, Head of Marketing at Lukka, Inc., and EVP of Marketing at OwnBackup. Throughout her career, she has demonstrated a track record of success in developing and implementing effective marketing strategies that have led to significant business impact. Bridget's experience spans a range of industries, including fintech, cloud computing, and risk management solutions.
Academic Background
Bridget holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania, where she graduated with honors.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and demand generation
- Customer acquisition and growth
- Data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Anova, Bridget spearheaded a comprehensive marketing campaign that resulted in a 25% increase in customer acquisition and a 20% improvement in customer retention. At OwnBackup, she led the development and implementation of a content marketing strategy that drove a 35% increase in website traffic and a 40% growth in qualified leads.
Conclusion
Bridget Piraino is a highly accomplished marketing executive with a proven track record of driving business growth and customer engagement. Her deep industry expertise, strategic vision, and proven leadership abilities make her a valuable asset to Loops as the company continues to expand and solidify its market position.
