Bridget Verby
Senior Director of Omnichannel Brand Marketing
Professional Overview
Bridget Verby is a seasoned marketing executive with over a decade of experience driving omnichannel brand strategy and implementation. As the Senior Director of Omnichannel Brand Marketing at Ariat International, she leads a team responsible for crafting cohesive, customer-centric brand experiences across physical and digital touchpoints. Bridget's expertise spans brand management, marketing campaign development, and digital transformation, with a proven track record of enhancing brand visibility and driving measurable business impact.
Experience Summary
Current Role
As the Senior Director of Omnichannel Brand Marketing at Ariat International, Bridget is responsible for developing and executing the brand's omnichannel marketing strategy. She oversees a team of marketing professionals and collaborates cross-functionally to ensure seamless brand integration across all customer-facing channels. Under her leadership, Ariat has experienced a 25% increase in brand awareness and a 20% lift in e-commerce sales.
Prior to her current role, Bridget served as a Marketing Manager at Zoom Eyeworks, where she was instrumental in launching the company's first online retail platform and spearheading a successful social media marketing campaign that resulted in a 35% growth in the brand's social media following.
Career Progression
Bridget began her career as a Project Manager, Trade Programs at Tilia Inc., where she played a pivotal role in coordinating global trade show participation and developing innovative marketing materials that enhanced the company's brand presence in key international markets.
Academic Background
Bridget holds a Bachelor of Arts in Marketing from the University of California, Berkeley, where she graduated cum laude and was recognized for her outstanding academic achievements.
Areas of Expertise
- Omnichannel brand strategy and implementation
- Digital transformation and e-commerce optimization
- Integrated marketing campaign development and execution
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
Professional Impact
Bridget's leadership and strategic vision have been instrumental in driving Ariat's omnichannel brand initiatives. Under her guidance, the company has achieved a 25% increase in brand awareness and a 20% lift in e-commerce sales. Her ability to seamlessly align digital and physical touchpoints has resulted in a more cohesive and engaging customer experience, positioning Ariat as a leader in the outdoor apparel and footwear industry.
Conclusion
With her extensive marketing expertise, strategic mindset, and proven track record of success, Bridget Verby is poised to continue making a significant impact on the brands she represents. Her innovative approach and ability to drive cross-functional collaboration make her a valuable asset in the ever-evolving world of omnichannel marketing.
