Brie Benson

Senior Director of Integrated Marketing

Professional Overview

Brie Benson is a seasoned marketing professional with over 15 years of experience in the travel and hospitality industry. As the Senior Director of Integrated Marketing at Tecovas, she is responsible for leading the company's overall marketing strategy, spanning digital, content, and campaign initiatives. Brie's expertise lies in strategic planning, creative direction, and cross-functional collaboration to drive impactful, data-driven marketing programs.

Experience Summary

Current Role

Brie currently serves as the Senior Director of Integrated Marketing at Tecovas, a leading direct-to-consumer footwear and apparel brand. In this role, she is responsible for overseeing the company's comprehensive marketing efforts, including the development and execution of integrated campaigns, content marketing, and digital initiatives. Brie's strategic leadership has been instrumental in driving Tecovas' brand awareness and customer acquisition, contributing to the company's continued growth and success.

Career Progression

Prior to joining Tecovas, Brie held various marketing and operations roles within the travel and hospitality industry. As a Program Manager for Global Creative at Vrbo, she managed complex, international creative projects and campaigns. Earlier in her career, Brie served as a Project Manager for Global Creative Accounts at HomeAway/Vrbo, a VP of Operations at SWETI Services, and a Studio Director at Liaison Creative + Marketing. This diverse background has equipped Brie with a well-rounded understanding of marketing strategy, project management, and creative execution.

Academic Background

Brie holds a Bachelor of Arts degree in Communications from the University of Colorado, Boulder. Her academic focus on communications and marketing has provided a strong foundation for her professional endeavors.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing, including search, social, and email

• Content marketing and creative direction

• Campaign planning and performance optimization

• Cross-functional collaboration and team leadership

• Analytical and data-driven decision-making

Professional Impact

Throughout her career, Brie has demonstrated a track record of driving impactful marketing initiatives. At Vrbo, she successfully led the global creative program, overseeing the development and deployment of high-performing campaigns that contributed to the company's growth. In her current role at Tecovas, Brie has spearheaded the integration of marketing channels, resulting in increased brand awareness, customer engagement, and revenue.

Conclusion

Brie Benson is a strategic and results-oriented marketing leader with a proven ability to develop and execute integrated marketing strategies that drive business growth. Her diverse experience in the travel and hospitality industry, coupled with her expertise in digital marketing, content creation, and cross-functional collaboration, positions her as a valuable asset to Tecovas and any organization seeking to elevate its marketing capabilities.