Professional Summary

Professional Overview

Brita Womack is the Co-Founder and President of Purnell, a leading e-commerce and digital marketing agency based in Santa Barbara, California. With over 25 years of experience in the retail and e-commerce industry, Brita is a seasoned leader and strategic thinker adept at driving business growth and digital transformation.

Experience Summary

Current Role

As the Co-Founder and President of Purnell, Brita is responsible for defining the company's strategic vision, overseeing operations, and leading a team of talented marketing and technology professionals. Under her guidance, Purnell has become a trusted partner for numerous clients, delivering innovative digital solutions that drive measurable results.

Career Progression

Prior to co-founding Purnell, Brita held various leadership roles in the retail and e-commerce industry. She served as the Director of Hottopic.com at Hot Topic, where she spearheaded the company's successful online expansion. Before that, she was the Vice President of Marketing and E-Commerce at Genesco, where she played a key role in the company's digital transformation and multichannel growth strategy.

Brita's earlier career included positions as the Director of E-Commerce and Catalog at Journeys, the Director of Internet Marketing at Service Merchandise, and marketing communications roles at Haystack Labs, Inc. and Vibrant Graphics.

Academic Background

Brita holds a bachelor's degree from a reputable university, where she specialized in marketing and e-commerce.

Areas of Expertise

Brita's areas of expertise include digital strategy, e-commerce platform optimization, search engine marketing, social media management, and data-driven decision making. She is also adept at leading cross-functional teams, fostering collaboration, and driving innovation.

Professional Impact

Throughout her career, Brita has spearheaded several successful digital initiatives that have significantly impacted her clients' businesses. Under her leadership, Purnell has helped numerous brands enhance their online presence, improve customer engagement, and increase revenue through data-driven strategies and cutting-edge technologies.

Conclusion

Brita Womack's extensive experience, proven track record, and strategic vision make her a valuable asset to Purnell and its clients. As the company continues to grow and evolve, Brita is well-positioned to drive further success and position Purnell as a leading force in the digital marketing industry.