BS

Britt Stromberg

Britt Stromberg, CMO



Professional Overview



Britt Stromberg is a seasoned marketing executive with a proven track record of driving growth and success for both established companies and innovative startups. As the Chief Marketing Officer (CMO) at Gennev and a Fractional CMO at Underwire, she leverages her extensive expertise in brand strategy, digital marketing, and cross-functional leadership to propel organizations towards their ambitious goals.

Experience Summary



Current Roles



Chief Marketing Officer (CMO), Gennev (2023 - Present)
  • Responsible for developing and executing the company's comprehensive marketing strategy to enhance brand awareness, drive customer acquisition, and support overall business growth.

  • Leading cross-functional teams to deliver impactful campaigns, optimize digital channels, and measure the effectiveness of marketing initiatives.

  • Spearheading the company's foray into new market segments and the development of innovative product offerings to meet evolving customer needs.


Fractional CMO, Underwire (2023 - Present)
  • Providing strategic marketing leadership and hands-on support to the Underwire team as a part-time Fractional CMO.

  • Collaborating with the executive team to refine the company's go-to-market approach, optimize marketing operations, and accelerate revenue growth.

  • Leveraging data-driven insights to inform decision-making and guide the development of effective marketing campaigns.


Career Progression



Founder & Editor-in-Chief, Underwire (2018 - 2023)
  • Launched and scaled Underwire, a leading online publication focused on empowering women through impactful storytelling and industry insights.

  • Built a highly engaged audience and established Underwire as a trusted voice in the women's empowerment space.

  • Grew the platform's reach and influence, establishing strategic partnerships and expanding content offerings.


Vice President of Global Marketing, Sid Lee (2019 - 2023)
  • Spearheaded the development and implementation of global marketing strategies for Sid Lee, a renowned creative agency.

  • Drove the integration of data-driven insights and digital innovation to enhance campaign performance and client satisfaction.

  • Played a pivotal role in expanding the agency's presence in new markets and securing high-profile client partnerships.


Academic Background



Britt holds a Bachelor of Arts degree in Journalism from the University of Washington, where she graduated with distinction and received the Dean's List recognition.

Areas of Expertise



  • Brand strategy and positioning

  • Digital marketing and e-commerce optimization

  • Content creation and thought leadership

  • Cross-functional team leadership and collaboration

  • Data-driven decision-making and performance analysis

  • Strategic planning and execution

  • Entrepreneurship and startup growth


Professional Impact



  • Launched Underwire, a highly successful online publication focused on empowering women, and grew it into a leading industry voice.

  • Spearheaded the global marketing strategies for Sid Lee, driving significant growth and client satisfaction.

  • Recognized as a visionary marketing leader, driving impactful campaigns and innovative digital initiatives for Gennev and Underwire.


Conclusion



Britt Stromberg is a versatile marketing executive with a proven track record of success in both corporate and entrepreneurial environments. Her strategic vision, data-driven approach, and ability to lead high-performing teams make her a valuable asset to organizations seeking to accelerate their growth and enhance their market presence.