BS

Britt Stromberg

Britt Stromberg


Experienced Chief Marketing Officer with a Proven Track Record of Driving Growth and Innovation



Professional Overview


Britt Stromberg is an accomplished Chief Marketing Officer (CMO) with a diverse background spanning entrepreneurship, marketing leadership, and strategic advisory roles. Recognized for her ability to transform brands, drive digital innovation, and deliver measurable business impact, Britt currently serves as the CMO at Gennev and a Fractional CMO at Underwire.

Experience Summary



Current Roles


CMO, Gennev (2023-09-01 to Present)
  • Responsible for developing and executing the company's comprehensive marketing strategy, focusing on brand positioning, digital marketing, and customer acquisition.

  • Spearheading the implementation of innovative marketing initiatives to drive growth, increase brand awareness, and enhance customer engagement.

  • Collaborating closely with the executive team to align marketing efforts with overall business objectives and deliver measurable results.


Fractional CMO, Underwire (2023-03-01 to Present)
  • Providing strategic marketing guidance and hands-on support to the Underwire team as a fractional CMO.

  • Developing and implementing marketing campaigns, content strategies, and digital initiatives to support the company's growth and brand development.

  • Leveraging expertise in brand management, digital marketing, and cross-functional collaboration to drive measurable success.


Career Progression


Founder & Editor-in-Chief, Underwire (2018-01-01 to 2023-05-01)
  • Conceptualized and launched Underwire, a digital media platform focused on empowering women through content and community.

  • Established the brand's editorial voice, content strategy, and digital engagement initiatives, leading to significant growth in readership and brand recognition.

  • Expanded the platform's reach and monetization through strategic partnerships, brand collaborations, and diversified revenue streams.


Vice President of Global Marketing, Sid Lee (2019-01-01 to 2023-05-01)
  • Spearheaded the development and implementation of integrated marketing campaigns for a diverse range of global clients.

  • Drove digital transformation initiatives, including the adoption of data-driven marketing strategies and the optimization of customer experiences.

  • Mentored and led a talented team of marketing professionals, fostering a culture of innovation and collaboration.


Co-Founder, Head of Strategy, States of Matter (2014-01-01 to 2018-01-01)
  • Co-founded a boutique brand strategy and design consultancy, serving clients across various industries.

  • Established the company's strategic vision, service offerings, and client relationships, leading to consistent growth and profitability.

  • Collaborated closely with clients to develop impactful brand strategies, visual identities, and marketing initiatives that elevated their market positioning.


Academic Background


Britt holds a Bachelor of Arts degree in Journalism and Communications from the University of Washington, where she graduated with honors.

Areas of Expertise


  • Brand Strategy and Positioning

  • Digital Marketing and E-commerce

  • Content Creation and Engagement

  • Customer Acquisition and Retention

  • Cross-functional Collaboration and Leadership

  • Entrepreneurship and Business Transformation


Professional Impact


  • Transformed Underwire into a leading digital media platform, driving a 250% increase in readership and establishing strategic partnerships with prominent brands.

  • Spearheaded the development and launch of several award-winning marketing campaigns for global clients at Sid Lee, resulting in significant brand awareness and customer growth.

  • As the co-founder of States of Matter, built a thriving boutique consultancy and fostered long-term client relationships, contributing to the firm's consistent growth and profitability.


Conclusion


With a diverse background in marketing leadership, entrepreneurship, and strategic advisory roles, Britt Stromberg is a dynamic and versatile CMO. Her proven track record of driving growth, transforming brands, and delivering measurable business impact positions her as a valuable asset to organizations seeking to elevate their marketing strategies and achieve sustainable success.