Britt Stromberg - Accomplished Marketing Executive and Content Leader
Professional Overview
Britt Stromberg is an experienced marketing executive and content strategist with a proven track record of driving impactful campaigns and building successful media platforms. As the Chief Marketing Officer (CMO) at Gennev and a Fractional CMO at Underwire, she leverages her strategic expertise to spearhead holistic marketing initiatives and position organizations for long-term growth.
Experience Summary
Current Roles
CMO, Gennev (2023 - Present)
As the CMO of Gennev, a leading women's health and wellness company, Britt is responsible for developing and executing the organization's comprehensive marketing strategy. She leads a talented team in crafting innovative campaigns, optimizing digital channels, and fostering strong brand awareness to drive customer acquisition and engagement.
Fractional CMO, Underwire (2023 - Present)
In her role as a Fractional CMO at Underwire, Britt provides strategic marketing guidance and hands-on support to the company's leadership team. She leverages her deep industry knowledge and creative problem-solving skills to help Underwire navigate marketing challenges, expand its reach, and capitalize on emerging opportunities.
Career Progression
Founder & Editor-in-Chief, Underwire (2018 - 2023)
Prior to her current roles, Britt founded and led Underwire, a renowned digital publication that focused on empowering women through thoughtful, impactful content. Under her visionary leadership, Underwire established itself as a trusted voice in the industry, attracting a loyal readership and garnering numerous accolades.
Vice President of Global Marketing, Sid Lee (2019 - 2023)
As the Vice President of Global Marketing at Sid Lee, a prominent creative agency, Britt was instrumental in driving the company's international expansion and delivering award-winning campaigns for its diverse client base. Her strategic expertise and innovative approach enabled Sid Lee to strengthen its market positioning and enhance its creative offerings.
Co-Founder & Head of Strategy, States of Matter (2014 - 2018)
Earlier in her career, Britt co-founded States of Matter, a boutique brand strategy and design consultancy. In this role, she spearheaded the development of transformative branding solutions for clients, leveraging her deep understanding of consumer behavior and market trends.
Academic Background
Britt holds a Bachelor of Arts degree in Communications from the University of Washington, where she graduated with distinction.
Areas of Expertise
- Integrated marketing strategy and campaign execution
- Digital marketing optimization and performance analysis
- Brand development and positioning
- Content strategy and editorial leadership
- Audience engagement and community building
- Entrepreneurship and business strategy
Professional Impact
Throughout her career, Britt has been recognized for her outstanding contributions to the marketing and media industries. She has been featured in prominent publications, such as Adweek and Forbes, for her innovative approaches and thought leadership. Britt's work has also been honored with numerous industry awards, including Cannes Lions and the Webby Awards.
Conclusion
Britt Stromberg is an accomplished marketing executive and content strategist with a proven ability to drive measurable results and position organizations for long-term success. Her diverse experience, strategic vision, and collaborative leadership style make her a valuable asset to the companies she serves. As she continues to excel in her current roles, Britt is poised to make a lasting impact on the industries she operates in.
