Professional Overview
Britta Savik is a seasoned Freelance Account Director with over 15 years of experience leading brand strategy and marketing initiatives for a diverse range of clients. Known for her exceptional project management skills and ability to drive impactful campaigns, Britta specializes in the creative services and consumer goods industries.
Experience Summary
Current Role
As a Freelance Account Director, Britta manages the full lifecycle of client projects, from strategic planning to creative execution and performance optimization. In this dynamic role, she leverages her deep understanding of brand development, consumer insights, and omnichannel marketing to deliver innovative solutions that drive tangible business results.
Career Progression
Britta's career has spanned several prominent advertising and marketing agencies, including Goodby Silverstein & Partners, mono, and OLSON. She has consistently demonstrated the ability to lead cross-functional teams, navigate complex client relationships, and elevate brand identities. Prior to her freelance work, Britta served as the VP of Brand Marketing at Blu Dot, where she played a pivotal role in strengthening the company's brand presence and aligning marketing initiatives with overall business objectives.
Academic Background
Britta holds a Bachelor of Science (B.S.) in Journalism from The University of Kansas. She also completed the Consortium Institute of Management and Business Analysis program in Paderno del Grappa, Italy, further expanding her expertise in business strategy and analysis.
Areas of Expertise
- Brand strategy and development
- Omnichannel marketing campaign management
- Creative direction and content creation
- Data-driven decision making and performance optimization
- Cross-functional team leadership and client relationship management
Professional Impact
Throughout her career, Britta has spearheaded numerous award-winning campaigns that have elevated brand recognition and driven tangible business growth for her clients. Her work has been recognized by industry organizations, including the Cannes Lions International Festival of Creativity and the Effie Awards.
Conclusion
Britta Savik is a versatile marketing and advertising professional who excels at translating business objectives into impactful brand strategies and campaigns. Her extensive experience, coupled with her passion for creative problem-solving, makes her a valuable asset to any organization seeking to strengthen its market position and drive sustainable growth.
