Brittany Baldwin

Vice President of Marketing | Upward Projects Restaurant Group

Professional Overview

Brittany Baldwin is an accomplished marketing leader with over a decade of experience driving strategic brand growth and digital transformation across the restaurant industry. As the Vice President of Marketing for Upward Projects Restaurant Group, she oversees the integrated marketing efforts for their portfolio of renowned concepts, including Postino WineCafe, Joyride Taco House, Windsor, and Federal Pizza.

Experience Summary

Current Role

In her current role as Vice President of Marketing, Brittany is responsible for developing and executing omnichannel marketing strategies to enhance brand awareness, drive customer engagement, and support the company's ambitious expansion plans. She leads a talented team of marketing professionals and collaborates closely with cross-functional stakeholders to deliver impactful campaigns that resonate with target audiences and position Upward Projects' brands as industry leaders.

Career Progression

Prior to her current role, Brittany served as the Senior Director of Marketing and Director of Marketing at Upward Projects, steadily ascending through the organization and spearheading various initiatives that contributed to the company's remarkable growth. Earlier in her career, she founded her own marketing agency, Raucous Marketing, and held a leadership position at the Arizona Coyotes, where she successfully leveraged her expertise in corporate partnerships and event marketing.

Academic Background

Brittany holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Arizona.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital marketing and social media management

• Customer acquisition and retention

• Strategic partnership and sponsorship management

• Cross-functional team leadership and collaboration

Professional Impact

Under Brittany's leadership, Upward Projects' marketing initiatives have consistently driven measurable results, including double-digit growth in brand awareness, customer loyalty, and revenue across their restaurant portfolio. Her ability to navigate industry trends and leverage data-driven insights has been instrumental in elevating the company's market presence and cementing its reputation as a trailblazer in the restaurant space.

Conclusion

With her proven track record of success, strategic mindset, and innovative approach, Brittany Baldwin is poised to continue propelling Upward Projects' brands to new heights as a visionary marketing executive. Her unwavering commitment to excellence and passion for the industry make her a valuable asset to the organization.