Brittany Capalbo, Director of Performance Marketing and Analytics
Professional Overview
Brittany Capalbo is an accomplished digital marketing leader with over 8 years of experience driving innovative performance marketing and data-driven analytics strategies for leading consumer brands. As the Director of Performance Marketing and Analytics at Kendo Brands, Inc., she is responsible for overseeing the company's digital acquisition efforts, optimizing marketing channels, and deriving impactful insights to support strategic decision-making.
Experience Summary
Current Role
As the Director of Performance Marketing and Analytics at Kendo Brands, Inc., Brittany is responsible for developing and executing the company's performance marketing strategy across all digital channels. She manages a team of marketing analysts and specialists to drive customer acquisition, enhance campaign performance, and deliver data-driven recommendations to boost the company's overall marketing effectiveness. Under her leadership, Brittany has implemented advanced attribution modeling, optimized media spend allocation, and delivered measurable revenue growth for the brand.
Career Progression
Prior to her current role, Brittany held various leadership positions in digital marketing and analytics at renowned companies such as Wyndham Hotels & Resorts, Clarins Group, and ANN INC. (parent company of Ann Taylor, LOFT, and Lou & Grey). Throughout her career, she has demonstrated a track record of driving digital transformation, optimizing marketing operations, and leveraging data-driven insights to deliver impactful business results.
Academic Background
Brittany holds a Bachelor's degree in Marketing from the University of California, Berkeley, where she graduated with honors. Her academic background equipped her with a strong foundation in consumer behavior, digital marketing, and data analysis, which she has seamlessly applied to her professional endeavors.
Areas of Expertise
- Performance marketing strategy and channel optimization
- Data analytics and marketing attribution
- Digital acquisition and customer lifecycle management
- Cross-functional collaboration and team leadership
- Innovative marketing technology implementation
- Driving measurable revenue and growth impact
Professional Impact
In her previous roles, Brittany spearheaded several high-profile initiatives that drove significant business outcomes. At Clarins Group, she led the implementation of a new marketing automation platform, which resulted in a 25% increase in email campaign conversion rates. During her tenure at Wyndham Hotels & Resorts, she developed a comprehensive digital marketing roadmap that contributed to a 15% year-over-year growth in direct website bookings.
Conclusion
Brittany Capalbo is a versatile digital marketing leader with a proven track record of delivering data-driven strategies and innovative solutions to drive business growth. Her deep expertise in performance marketing, analytics, and cross-functional collaboration positions her as a valuable asset to Kendo Brands, Inc. as the company continues to expand its digital footprint and enhance its customer engagement efforts.
