Brittany Day

Senior Director of Sales Enablement and Marketing

Professional Overview
Brittany Day is an accomplished marketing and sales enablement executive with over a decade of experience driving strategic initiatives and delivering measurable results for leading global organizations. As the Senior Director of Sales Enablement and Marketing at CyFlare, a Top 20 Global MSSP, she leverages her expertise in marketing strategy, content creation, and sales support to propel the company's growth and market dominance.

Experience Summary

Current Role
In her current role as Senior Director of Sales Enablement and Marketing, Brittany leads a team of marketing and sales enablement professionals responsible for developing and executing comprehensive marketing strategies, creating high-impact content, and driving sales enablement initiatives. Under her leadership, CyFlare has achieved a 25% year-over-year increase in marketing-qualified leads and a 20% improvement in sales win rates.

Career Progression
Brittany's career has been marked by a steady ascent through the marketing and sales enablement ranks. Prior to her current role, she served as the Director of Marketing and Sales Enablement at CyFlare, where she spearheaded the development of a robust content marketing program that resulted in a 40% increase in website traffic and a 35% boost in social media engagement. Before that, she held the position of Marketing Director, where she played a pivotal role in rebranding the company and implementing data-driven marketing strategies that drove a 30% growth in customer acquisition.

Earlier in her career, Brittany held various marketing roles at AeroSafe Global and Getinge Group, where she honed her skills in content creation, campaign management, and marketing communications.

Academic Background
Brittany holds a Bachelor of Science in Marketing from the University of Rochester, where she graduated with honors and was recognized for her exceptional academic performance.

Areas of Expertise

• Strategic marketing planning and execution

• Sales enablement and content development

• Digital marketing and lead generation

• Brand management and positioning

• Project management and team leadership

Professional Impact
Brittany's contributions to CyFlare have been recognized industry-wide, as the company has consistently ranked among the Top 20 Global MSSPs. Her ability to align marketing and sales efforts, coupled with her data-driven approach, has been instrumental in driving the company's success and solidifying its position as a market leader.

Conclusion
Brittany Day's proven track record of excellence, coupled with her expertise in marketing and sales enablement, positions her as a valuable asset to CyFlare and the cybersecurity industry as a whole. Her strategic vision, innovative mindset, and commitment to delivering measurable results make her a driving force behind the company's continued growth and expansion.