Brittany Devlin

Senior Marketing Analyst

Professional Overview

Brittany Devlin is a seasoned marketing analytics professional with over 9 years of experience driving data-driven insights and digital strategy optimization for leading retail and e-commerce brands. As a Senior Marketing Analyst at The Home Depot, she leverages her expertise in web analytics, customer segmentation, and campaign performance analysis to enhance the company's omnichannel marketing efforts and improve the overall customer experience.

Experience Summary

Current Role

Senior Marketing Analyst, The Home Depot (2022-07-01 to Present)

• Analyzing web traffic, customer behavior, and campaign performance data to identify opportunities for growth and optimization

• Developing custom reporting dashboards and insights to inform strategic decision-making for the marketing leadership team

• Collaborating cross-functionally with digital, product, and marketing teams to implement data-driven initiatives that drive increased website engagement, conversion rates, and customer lifetime value

Career Progression

Manager, Digital Customer and Web Analytics, LuckyVitamin (2020-04-01 to 2022-04-01)

• Spearheaded the implementation of a new web analytics platform, resulting in a 25% increase in data-driven insights and a 15% improvement in marketing campaign effectiveness

• Designed and executed a customer segmentation strategy that enabled the company to personalize the digital experience, leading to a 12% lift in online revenue

Senior Digital Analyst, Anthropologie (2018-01-01 to 2020-04-01)

• Leveraged A/B testing and multivariate optimization to enhance the e-commerce user experience, contributing to a 9% increase in conversion rates

• Developed predictive models to forecast customer lifetime value and inform targeted marketing initiatives, driving a 7% improvement in customer retention

Marketing Analyst, RevZilla (2016-02-01 to 2018-01-01)

• Analyzed website traffic patterns and user behavior to identify opportunities for user experience enhancements, resulting in a 14% increase in average order value

Associate Manager - Web Analytics, Paul Fredrick (2013-09-01 to 2016-02-01)

• Implemented a comprehensive web analytics strategy that enabled the company to make data-driven decisions, leading to a 6% increase in online sales

Academic Background

Brittany holds a Bachelor of Science degree in Marketing from the University of Georgia, where she graduated cum laude.

Areas of Expertise

• Web analytics and digital performance measurement

• Customer segmentation and personalization strategies

• Campaign optimization and A/B testing

• Data visualization and business intelligence reporting

• Cross-functional collaboration and strategic decision-making

Professional Impact

• Spearheaded the implementation of a new web analytics platform, resulting in a 25% increase in data-driven insights and a 15% improvement in marketing campaign effectiveness

• Designed and executed a customer segmentation strategy that enabled the company to personalize the digital experience, leading to a 12% lift in online revenue

• Leveraged A/B testing and multivariate optimization to enhance the e-commerce user experience, contributing to a 9% increase in conversion rates

Conclusion

With a demonstrated track record of driving measurable improvements in digital marketing performance and customer experience, Brittany Devlin is a valuable asset to The Home Depot's marketing team. Her expertise in web analytics, customer segmentation, and campaign optimization positions her to continue making a significant impact in her current role and as she progresses in her career.