Brittany Gymrek

Chief Digital Officer at Skinny Mixes, LLC

Professional Overview

Brittany Gymrek is an accomplished marketing and digital strategy executive with over 15 years of experience driving transformative change and business growth. As the Chief Digital Officer at Skinny Mixes, LLC, she is responsible for leading the company's digital transformation, spearheading innovative marketing initiatives, and positioning the brand for continued success in the highly competitive consumer packaged goods industry.

Experience Summary

Current Role

As the Chief Digital Officer at Skinny Mixes, LLC, Brittany is instrumental in shaping the company's digital vision and overseeing the implementation of cutting-edge technology solutions. She is responsible for developing and executing comprehensive digital marketing strategies that enhance the brand's online presence, engage customers, and drive e-commerce sales. Under her leadership, Skinny Mixes has seen a significant increase in digital revenue and a strengthened digital footprint, solidifying the company's position as a leader in the low-calorie beverage mix market.

Career Progression

Brittany's impressive career trajectory showcases her versatility and adaptability. Prior to her current role, she served as the Chief Marketing Officer at Skinny Mixes, where she successfully led the company's marketing efforts, driving brand awareness, consumer engagement, and sales growth. She has also held various marketing leadership positions at Skinny Mixes, including Vice President of Marketing and Marketing Director, during which she demonstrated her ability to strategize, execute, and measure the impact of innovative marketing campaigns.

Before joining Skinny Mixes, Brittany gained valuable experience in the media and marketing industry, serving as a Marketing Services Manager and Marketing Coordinator at Cox Media Group. Her early career also included internships at Andi Diamond Photography, Evans Butler Realty, and General Motors, where she honed her skills in marketing, public relations, and digital strategy.

Academic Background

Brittany holds a Master of Business Administration (M.B.A.) in Marketing, Management, and Entrepreneurship from the University of South Florida, where she also earned a Bachelor of Science in Marketing and Management. Her academic achievements and specialized training have equipped her with a well-rounded understanding of business operations, strategic planning, and data-driven decision-making.

Areas of Expertise

Digital marketing and e-commerce strategy

Omnichannel customer engagement

Brand development and positioning

Marketing campaign management and optimization

Data analysis and performance measurement

Cross-functional team leadership and collaboration

Professional Impact

Under Brittany's strategic guidance, Skinny Mixes has experienced significant growth in its digital presence and online sales. She has spearheaded the implementation of innovative e-commerce solutions, data-driven marketing campaigns, and targeted customer outreach initiatives, resulting in a 25% increase in digital revenue over the past two years. Brittany's industry expertise and collaborative approach have been instrumental in positioning Skinny Mixes as a leader in the low-calorie beverage mix market.

Conclusion

Brittany Gymrek's impressive career trajectory, diverse experience, and exceptional leadership skills make her a valuable asset to Skinny Mixes. As the Chief Digital Officer, she is poised to drive the company's continued digital transformation, enhance its competitive edge, and deliver sustained growth and success in the rapidly evolving consumer packaged goods industry.