Brittany Lewis

Product Marketing Manager - Sales Enablement

Professional Overview

Brittany Lewis is an experienced Product Marketing Manager with a strong focus on sales enablement. She possesses a diverse background in marketing, product management, and client-facing roles, enabling her to drive strategic product initiatives and effectively bridge the gap between product and sales teams.

Experience Summary

Current Role

Brittany currently serves as the Product Marketing Manager - Sales Enablement at Bullhorn, a leading provider of cloud-based recruiting and staffing software solutions. In this role, she is responsible for developing and executing product marketing strategies that empower the sales team with the necessary tools, resources, and training to effectively position and sell the company's products. Brittany's efforts have played a crucial role in streamlining the sales process and driving increased product adoption.

Career Progression

Prior to her current position, Brittany held the role of Product Marketing Manager - Sales Enablement at Karat, where she was instrumental in developing and implementing sales enablement initiatives that contributed to the company's revenue growth. Before that, she worked as a Product Marketing Manager at LINQ, where she spearheaded the launch of new product features and led cross-functional teams to enhance the company's go-to-market strategy.

Brittany's early career experience includes roles as a Senior Marketing Specialist and Marketing Manager, where she demonstrated her ability to create and execute effective marketing campaigns, drive brand awareness, and support sales initiatives.

Academic Background

Brittany holds a Bachelor of Arts degree in Marketing from the University of Colorado, Boulder. During her academic pursuits, she maintained a strong academic record and actively participated in various marketing-related student organizations, further developing her passion for the field.

Areas of Expertise

• Product marketing strategy and execution

• Sales enablement program development and implementation

• Cross-functional collaboration and stakeholder management

• Digital marketing and content creation

• Data analysis and performance optimization

• Project management and strategic planning

Professional Impact

Brittany's contributions have been recognized for their positive impact on her previous employers. At Karat, she spearheaded the development of a comprehensive sales enablement program that resulted in a 25% increase in sales team productivity and a 15% improvement in win rates. Similarly, at LINQ, her leadership in launching new product features and enhancing the go-to-market strategy contributed to a 20% year-over-year revenue growth.

Conclusion

With a proven track record of driving product marketing and sales enablement initiatives, Brittany Lewis is a versatile and impactful marketing professional. Her ability to bridge the gap between product and sales, combined with her data-driven approach and strong cross-functional collaboration skills, make her a valuable asset to any organization seeking to optimize its sales and marketing alignment.