Brittany Reano

Director, Partnerships Marketing
Located in the United States

Professional Overview

Brittany Reano is an accomplished marketing professional with over 10 years of experience driving growth and strategic partnerships in the retail and e-commerce industries. As the Director of Partnerships Marketing at Ritual, she is responsible for leading a team to develop and execute innovative co-marketing initiatives that expand the brand's reach and drive incremental revenue.

Experience Summary

Current Role

As the Director of Partnerships Marketing at Ritual since June 2024, Brittany is instrumental in identifying and cultivating strategic partnerships that align with the brand's target audience and business objectives. She oversees a team of marketing specialists to conceptualize, negotiate, and launch successful co-branded campaigns, leveraging her expertise in influencer marketing, digital advertising, and strategic partnership management. Under her leadership, Ritual has expanded its partner ecosystem and achieved significant increases in brand awareness and customer acquisition.

Career Progression

Prior to her current role, Brittany held various marketing leadership positions, including Director of Growth Marketing at ThredUp, where she spearheaded the company's acquisition and retention efforts, and Senior Manager of Growth Marketing at the same organization, where she drove a 25% year-over-year increase in new customer acquisitions. She also has extensive experience in influencer marketing and digital marketing, having held roles at SkinnyDipped, zulily, Stitch Fix, and The Hunt (acquired by Pinterest).

Academic Background

Brittany holds a Bachelor of Arts (B.A.) in Journalism from CSU Chico, where she honed her skills in content creation, data analysis, and strategic communication.

Areas of Expertise

• Partnerships and co-marketing strategy

• Influencer and creator marketing

• Digital advertising and performance marketing

• Customer acquisition and retention

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Brittany has demonstrated a proven track record of driving growth and innovation. At Ritual, she has leveraged her expertise to forge strategic partnerships that have expanded the brand's reach and customer base. In her previous roles, she has consistently delivered measurable results, such as a 25% increase in new customer acquisitions at ThredUp and the successful launch of numerous influencer-driven campaigns that drove engagement and sales.

Conclusion

With her exceptional marketing expertise, strategic mindset, and proven leadership capabilities, Brittany Reano is poised to continue making a significant impact in the retail and e-commerce industry. Her passion for driving growth through innovative partnerships and targeted marketing initiatives makes her a valuable asset to any organization.