Professional Summary

Professional Overview

Brittany Waddell is an accomplished Marketing Manager with a strong track record of driving strategic marketing initiatives and delivering measurable results. She brings a diverse background in digital marketing, brand management, and marketing program execution, with a focus on the retail and consumer products industries.

Current Role

As the Marketing Manager at Cordova Safety Products, Brittany is responsible for developing and implementing comprehensive marketing strategies to support the company's growth objectives. She oversees the creation and execution of integrated marketing campaigns, digital marketing initiatives, and brand-building efforts to increase market visibility, engage target audiences, and drive sales.

Career Progression

Prior to her current role, Brittany held several marketing positions with increasing responsibilities. She served as an Assistant Marketing Program Manager at AutoZone, where she played a key role in the successful launch of new product lines and the optimization of marketing campaigns. Earlier in her career, Brittany gained valuable experience as a Marketing Program Specialist at AutoZone, a Brand Success Specialist and Digital Marketing Public Relations Specialist at HigherVisibility, and a Marketing Coordinator at the Pink Palace Family of Museums.

Academic Background

Brittany holds a Bachelor of Science degree in Communications from the University of Tennessee, Knoxville, where she graduated with honors. Her academic focus included public relations, advertising, and digital media, providing a strong foundation for her career in marketing.

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and management

• Integrated marketing campaign planning and implementation

• Marketing program management and optimization

• Retail and consumer product industry knowledge

• Data analysis and performance reporting

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout her career, Brittany has demonstrated her ability to drive measurable results for her employers. At AutoZone, she led the development and launch of a highly successful social media campaign that resulted in a 28% increase in online engagement and a 15% boost in web traffic. Additionally, her efforts in optimizing the marketing program for a new product line contributed to a 19% sales growth within the first six months.

Conclusion

With her diverse marketing expertise, strategic mindset, and a proven track record of success, Brittany Waddell is poised to continue making a significant impact in her role as Marketing Manager at Cordova Safety Products. She is committed to leveraging her skills and experience to help the company achieve its marketing and business objectives.