Professional Overview
Brittney Barrett is a seasoned marketing executive with over 10 years of experience driving digital strategy and content creation for fast-growing technology companies. As the Cofounder and Chief Marketing Officer of Kinside, she leverages her expertise in brand development, community engagement, and growth marketing to scale the company's innovative childcare benefits platform.
Experience Summary
Current Role
As Cofounder and Chief Marketing Officer of Kinside, Brittney is responsible for leading the company's marketing, branding, and customer acquisition efforts. She has been instrumental in establishing Kinside's position as a trusted provider of family-friendly employee benefits, growing the user base by over 300% in her first year. Brittney's data-driven approach and knack for engaging digital content have been key drivers of Kinside's rapid expansion.
Career Progression
Prior to co-founding Kinside, Brittney served as the Director of Digital at OUAI Haircare, where she transformed the brand's online presence and oversaw a 120% increase in social media following. She also held leadership roles at HoneyBook and Washio, where she led successful business development and community-building initiatives. Brittney's diverse background in content, community management, and digital marketing has equipped her with a well-rounded skillset to excel in high-growth environments.
Academic Background
Brittney holds a Bachelor of Arts degree in English from the University of Pennsylvania, where she graduated cum laude and was recognized for her outstanding contributions to the university's literary publications.
Areas of Expertise
- Digital marketing and brand strategy
- Content creation and community management
- Growth hacking and lead generation
- Omnichannel campaign development
- Influencer marketing and partnerships
- Data analysis and performance optimization
Professional Impact
Throughout her career, Brittney has demonstrated a talent for translating complex business objectives into impactful digital strategies. At Kinside, she has spearheaded a comprehensive marketing program that has driven significant user growth, earned media coverage in leading industry publications, and forged valuable partnerships with leading employers. Brittney's innovative approach and passion for empowering working families have positioned Kinside as a trailblazer in the emerging childcare benefits space.
Conclusion
Brittney Barrett is a versatile marketing leader with a proven track record of success in high-growth technology companies. With her deep expertise in digital marketing, content creation, and community-building, she is well-equipped to guide Kinside's continued expansion and solidify its position as a premier provider of family-friendly employee benefits.
