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Brittney Barrett

Brittney Barrett


Chief Marketing Officer & Cofounder, Kinside



Professional Overview
Brittney Barrett is a seasoned marketing executive with a proven track record in driving growth and brand awareness for innovative startups. As the Cofounder and Chief Marketing Officer of Kinside, she leads the company's marketing strategy, overseeing all digital, content, and community-building initiatives to position Kinside as a leader in the child care technology space.

Experience Summary

Current Role
As Cofounder and Chief Marketing Officer of Kinside, Brittney is responsible for developing and executing the company's comprehensive marketing plan. She leads a team of marketing professionals to create and implement highly engaging content, drive user acquisition, and build a thriving online community. Under her leadership, Kinside has experienced significant growth, establishing itself as a trusted resource for parents and employers seeking innovative child care solutions.

Career Progression
Prior to co-founding Kinside, Brittney held various leadership roles in the digital marketing and content sectors, honing her expertise in brand building, audience engagement, and revenue generation. As the Director of Digital at OUAI Haircare, she spearheaded the brand's digital transformation, overseeing the creation of impactful content and the expansion of their online presence. Earlier in her career, Brittney held positions at HoneyBook, Washio, and Citysearch.com, where she drove business development, content strategy, and community management initiatives.

Academic Background
Brittney holds a Bachelor of Arts degree in English and Creative Writing from the University of Pennsylvania, where she graduated with distinction.

Areas of Expertise
  • Digital marketing and brand strategy

  • Content creation and community engagement

  • Startup growth and scaling

  • Omnichannel marketing execution

  • Data-driven decision making

  • Cross-functional team leadership


Professional Impact
During her tenure at OUAI Haircare, Brittney led the brand's successful digital transformation, resulting in a 40% increase in website traffic and a 35% growth in social media following. At HoneyBook, she spearheaded the development of innovative content and community initiatives that drove a 25% year-over-year increase in customer acquisition.

Conclusion
With her diverse experience, strategic mindset, and proven ability to drive growth, Brittney Barrett is a valuable asset to the Kinside team. As the Cofounder and Chief Marketing Officer, she is dedicated to leveraging her expertise to position Kinside as a leading provider of child care solutions, empowering parents and employers alike.