Brittny Pascual

Marketing Director
Los Angeles, CA, United States

Professional Overview

Brittny Pascual is an accomplished marketing professional with over 15 years of experience in the cannabis and consumer packaged goods industries. As the Marketing Director at Koi CBD, she is responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. With a strong background in product marketing, trade marketing, and digital marketing, Brittny has a proven track record of delivering impactful campaigns that resonate with target audiences.

Experience Summary

Current Role

As the Marketing Director at Koi CBD, Brittny is responsible for overseeing all marketing activities, including brand strategy, product marketing, digital marketing, and trade marketing. She has successfully implemented campaigns that have resulted in significant increases in website traffic, social media engagement, and sales. Brittny's strategic approach and data-driven decision-making have positioned Koi CBD as a leading brand in the rapidly growing CBD market.

Career Progression

Prior to joining Koi CBD, Brittny held various marketing roles with increasing responsibility. As the Director of Marketing at Conception Nurseries, she led the development and launch of a new product line that contributed to a 20% increase in revenue. As the Trade Marketing Manager and Product Marketing Manager at CANNDESCENT, she developed and executed integrated marketing campaigns that drove brand awareness and sales growth in key markets.

Academic Background

Brittny holds a Master of Business Administration (MBA) from the University of La Verne, where she specialized in Business Administration and Management. She also earned a Bachelor of Science (BS) in Journalism, with a focus on Broadcast and Print Journalism, from California Polytechnic State University-San Luis Obispo.

Areas of Expertise

• Brand strategy and development

• Product marketing and launch management

• Integrated marketing campaign execution

• Digital marketing and social media optimization

• Trade marketing and channel partner management

• Data-driven decision-making and performance analysis

Professional Impact

Brittny's contributions have been recognized by industry peers and leaders. She has been invited to speak at industry events and has authored articles on best practices in cannabis marketing. Brittny's innovative approach and dedication to driving results have earned her a reputation as a strategic and influential marketing professional in the cannabis and CBD industries.

Conclusion

With her extensive experience, data-driven approach, and strong strategic vision, Brittny Pascual is a valuable asset to the Koi CBD team. She is committed to leveraging her expertise to elevate the brand's marketing efforts, drive sustainable growth, and position Koi CBD as a industry leader in the rapidly evolving CBD market.