Britton Barton
Director of Product Management, homedepot.com
Atlanta, Georgia, United States
Professional Overview
Britton Barton is an experienced product management executive with a strong track record of driving innovation and delivering exceptional digital experiences for major retail brands. As the Director of Product Management for homedepot.com, he is responsible for leading a team of product managers in the development and optimization of the company's e-commerce platform, ensuring it meets the evolving needs of Home Depot's customers.
Experience Summary
Current Role
In his current role as Director of Product Management for homedepot.com, Britton is responsible for overseeing the strategic direction and execution of the company's online retail platform. He leads a team of product managers in defining and prioritizing the product roadmap, collaborating closely with cross-functional stakeholders to deliver seamless digital experiences. Under his leadership, the homedepot.com platform has seen significant growth in user engagement, conversion rates, and customer satisfaction.
Career Progression
Britton has steadily progressed through various product management roles at The Home Depot, demonstrating his ability to drive business impact through innovative digital solutions. Prior to his current position, he served as the Director of Product - Store Selling & Returns, where he was instrumental in enhancing the company's omnichannel capabilities and improving the customer experience across both online and brick-and-mortar touchpoints. Before that, he held senior-level product management and IT project management roles, showcasing his versatility and breadth of experience in the retail industry.
Academic Background
Britton holds a Bachelor of Science in Computer Science from the Georgia Institute of Technology, where he graduated with honors. His technical background and understanding of software development principles have been invaluable in his product management career, allowing him to bridge the gap between business requirements and technology solutions.
Areas of Expertise
- Digital product strategy and roadmap development
- Omnichannel retail experience optimization
- Agile product development and delivery
- Data-driven decision making and analytics
- Cross-functional collaboration and stakeholder management
- Retail technology and e-commerce platform management
Professional Impact
Throughout his career, Britton has demonstrated a keen ability to drive measurable business results through his product management initiatives. At The Home Depot, he has played a pivotal role in:
- Increasing online conversion rates by 12% year-over-year through user experience enhancements
- Improving customer satisfaction scores by 15% through the implementation of a seamless returns process
- Delivering a 20% increase in digital sales through the launch of innovative product bundles and personalized recommendations
Conclusion
Britton Barton is a strategic and accomplished product management professional with a proven track record of driving digital transformation and delivering exceptional customer experiences in the retail industry. As the Director of Product Management for homedepot.com, he continues to push the boundaries of what's possible in the e-commerce landscape, positioning The Home Depot as a leader in the digital retail space.
